SCANVenger Hunt: Gamification That Encourages Face-to-Face Interaction and Active Learning
March 3, 2013
The Mission: Get members of the Denver Chapter of the National Association of Catering Executives (NACE Denver) networking, while showing off the LoDo neighborhood of Downtown Denver. Oh, and make it fun.
NACE Denver tasked the Arrangers, a Destination Management Company headquartered in Denver, to carry out this mission. Danny Findley, sales manager at Arrangers, said, “The chapter wanted to do a team building event and thought maybe a scavenger hunt.”
The Arrangers decided to turn that idea up a notch with a modern approach. They partnered with SCANVenger Hunt, a company that provides a mobile interactive gamification platform for corporate team building, as well as the travel and hospitality industry.
Attendees were randomly split into teams at the start of the event to encourage networking with people they were less likely to be familiar with. Each team was given their first clue and off they went. At each stop, participants had to answer a trivia question in order to get to their next clue via a QR code scan.
Findley said the trivia questions were designed so that the attendees would learn more about what Downtown Denver has to offer in the way of restaurants. Not only would participants get to do some sampling at each restaurant, they also were actively trying out a new bit of technology.
Event planners and show organizers often struggle with the delicate balance of technology and face-to-face interaction. There always is a fear that attendees will be so focused on the technology that it will discourage them from connecting face-to-face.
This game was a perfect example of starting with clear objectives and then finding the right tool to get event organizers to their goal. This particular tech tool is one that encourages interaction with other attendees and builds excitement during an event. “[Participants] could see real time who was in the lead and we also had bonus points built in to incorporate local info,” Findley said.
Findley also has seen SCANVenger Hunt used successfully at trade shows. Unlike passport books, where show attendees just go from booth to booth to get a stamp, SCANVenger Hunt helps exhibitors start a conversation through a relevant trivia question.
At their 2012 Awards Gala, NACE Denver awarded Arrangers with Best Entertainment for the LoDo Dine-Around QR Code Scavenger Hunt. That sounds like a mission accomplished.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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