New Orleans Tourism Marketing, Pandora Spread Music Throughout City
September 6, 2013
Live music is a mainstay in New Orleans, so New Orleans Tourism Marketing Corporation, NOTMC, has created a soulful way for fans of the city to stay tuned in to the city's authentic sound, through an integrated digital partnership with Pandora, the leading internet radio service.
With more than 70 percent of all internet radio listening on the Pandora music platform, NOTMC leverages New Orleans’ eclectic sound and rich music culture to target those who seek to hear and see it live.
The custom digital platform invites listeners to “spin” the NOLA compass to select from one of five custom New Orleans stations highlighting the sounds and artists of the city’s clubs, festivals, storied neighborhoods and architecturally rich streets.
Listeners are encouraged to "Follow Your Rhythm" in New Orleans to discover New Orleans’ legendary music styles like Jazz, Blues, Funk and Soul, as well as its unique neighborhood music destinations like Treme and Frenchmen Street, to create the perfect “NOLA” mix. Many local artists, musicians and nationally touring groups who have composed albums or frequently perform in the city are represented, including;
1. Frenchmen Street (www.pandora.com/nolafrenchman
2. Treme’ (www.pandora.com/nolatreme) – John Boutte, Professor Longhair, The Wild Tchoupitoulas, and Kermit Ruffins
3. NOLA Now (www.pandora.com/nolanow) – George Porter, Jr., Anders Osborne, and Givers
4. Bounce/Electronic (www.pandora.com/
5. Soul/Funk (www.pandora.com/nolasoulfunk) - Galactic, Papa Grows Funk, The Meters, and Johnny Sketch & the Dirty Notes
These stations can be found on Pandora by searching "NOLA" within the "create a station box” and are available across all Pandora music platforms, including desktop, mobile, and tablet applications.
NOTMC’s media partnership with Pandora promotes the branded music platform through Audio spots and digital Banner ads targeted to specific demographics and music genres.
New Orleans musician John Boutte is featured in the ads. Nearly 11,000 stations have already been added since the campaign launched in mid-August.
Over 3,768 hours have been spent with the NOLA stations already, which is equivalent to over five months of exclusive time spent with the campaign in less than one month’s time.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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