Making the Most of Twitter Trends for Your Budding Event
May 1, 2016
What are Twitter Trends?
A trend on Twitter refers to a keyword or a phrase - usually hashtag driven - that is currently popular for a given user’s demographic.
According to Twitter, “Trends are determined by an algorithm and, by default, are tailored for you based on who you follow and your location.” Trends enable Twitter to provide presumably ‘meaningful’ and ‘relevant’ content to its users.
If you have a nascent event, you may be wondering if there’s any way you can leverage these to put your brand in front of an as yet unengaged audience.
Best Practices to Make the Most of Twitter Trends for Your Event
Here are five things you can do to ensure that your event shows up in the Twitter Trends for your targeted audience, and for the longest possible period:
1. Meaningful Hashtag: If you have an event that is relatively new and undiscovered in your industry, create a hashtag that is much more than just a combination of an event acronym and the year. Consider including the industry name or easily recognizable theme in the hashtag. To give a very generic example, a hashtag like #PQRFoodShow will always be more relevant to an untapped audience than just #PQR2016.
2. Secondary hashtags: Don’t tweet just your event hashtag. Use online tools, such as http://hashtagify.me/, to identify the trending hashtags as well as related hashtags in your industry. Combine every tweet with one or two ‘ancillary’ hashtags that are trending in your industry or with the demographic that your audience belongs to. In addition, keep varying the message, media, and links you are including in your tweets. Not only will this widen your brand’s reach, but it’ll also help you avoid being penalized by Twitter for spamming your audience with seemingly similar tweets.
3. Early and Engaged: To make your event hashtag more popular, not only is it important start tweeting with it weeks before your event, but also to always retweet when your followers tweet with it and/or mention you. Doing this ensures that Twitter regularly updates the search results associated with your account.
4. Location Matters: Be sure to add a location to your tweet. Including the city and state in which your event is located increases your visibility to people who may have switched to location based trends in place of tailored trends.
5. Updated Bio: Last but not least, make sure that your profile information includes your event and industry hashtags.
We wish you the all the best in taking your event viral on Twitter!
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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