Why an Exhibitor Product Showcase Gallery is an Indispensable Part of Your Event Website

June 26, 2016

Is your event website failing to generate enough repeat visits and continued engagement from your website visitors? If the answer is yes, chances are that the website is not providing them with the compelling interactive content and engaging experience that would give them a reason to stick around and keep coming back periodically to check what’s new.

As a trade show organizer, your primary focus is on managing the innumerable logistics for the actual event, and rightly so. You probably don’t have the resources to keep generating and posting new content on the event website. Well, the silver lining is that you do not have to do the heavy lifting all by yourself! By featuring an interactive product gallery on the event website and inviting exhibitors to upload beautiful visuals as well as engaging descriptions, you can quickly elevate your event’s digital presence while putting in very little effort from your side.

Here are some compelling reasons your event website absolutely needs an interactive product showcase gallery:

1.       Early Engagement
An interactive product gallery provides prospective attendees with a sneak preview of what’s on offer, building a compelling case for them to register for the event to be a part of the early wave of adopters of new and the most technological advanced solutions in their industry.
 

2.       Exhibitor ROI
Interactive product listings also help exhibitors engage potential buyers ahead of the event since most attendees will add an exhibitor to their pre-show planner is their interest is sparked by their listing on the website. Many of them will also send exhibitors questions and request to meet at the event or to attend exhibitors’ special events at the show. Featuring a product gallery thus helps you provide higher and quantifiable ROI to exhibitors.
 

3.       Increased Traffic & Attendance
When registered attendees and exhibitors share visually engaging exhibitor-generated images with their own friends and followers on popular social media channels, and link these back to the product gallery on your event website, they indirectly help you engage untapped audiences, and boost traffic and attendee registrations for your event.
 

4.       Additional Revenue
By adding additional product listings to enhanced eBooth packages, you can not only boost participation from exhibitors, but also generate additional revenue from your event’s digital assets.
 

5.       Search Engine Strategy
Last but not least, exhibitor-generated content in the product gallery can be great for your websites’ organic search visibility as well as ranking. By making website visitors spend more time browsing through your website, you can directly influence your presence on leading search engines.  But that’s not all. The additional content also boosts your chances of being found for keywords that are popular with your exhibitors’ audiences.

In summary, if your event website doesn’t showcase exhibitors’ products, your event promotion strategy is lacking firepower. Contact your event technology provider to add this invaluable interactive feature to your event website in your current show cycle and be amazed by the results you achieve with minimum investment of time and effort!

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact