Feathr Harnesses Event Personalization with Da Vinci Update
May 17, 2017
Event personalization specialist Feathr has launched “Da Vinci,” a major new update to its award-winning event platform that empowers event organizers to create personalized event experiences through data, insights and communication.
As the first step in realizing Feathr’s vision of shaping the future of the event experience, “Da Vinci” is Feathr’s most significant product update to date and official shift to the Event Personalization Platform, according to company officials.
“Inspired by Da Vinci’s endless pursuit of flight and unique works of art, we wanted to inspire event organizers to take a bespoke approach to personalizing event communications and experiences,” explained Aidan Augustin, president of Feathr.
He continued, “Da Vinci’s work laid the foundation for generations of scientists and aeronautical dreamers to come. Similarly, our Da Vinci update lays the foundation for Feathr’s ongoing journey to change the way events are designed, experienced and ultimately monetized.”
With this update, personalization now is embedded across the entire Feathr platform, allowing event organizers to understand their customer’s journey and personalize their experience pre-, during and post-event.
With “Da Vinci,” Feathr helps organizers leverage data they already have by combining sources including registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chat bots.
Beyond attendee acquisitions, Feathr can be used to personalize interactions, including presenting relevant content; connecting appropriate exhibitors and sponsors with attendees; proposing valuable contacts to network with and suggesting relevant sessions.
With many industry reports pointing to a decline in response rates to generic, mass digital marketing, Feathr addresses the increasing importance of delivering content and experiences that are personalized to target audiences.
Consumers who have grown accustomed to platforms such as Amazon and Netflix also expect a more personalized experience with event marketing.
Feathr aims to equip event organizers with actionable insights and the tools to do just that, quickly, easily and effectively with an intuitive user interface using click and drag-and-drop capabilities.
“The growing challenge of capturing audience attention and the high number of competing events mean that it’s never been more important for event organizers to cut through the noise with personalization,” said Aleksander Levental, Feathr CEO.
He added, “Our new Da Vinci update helps event organizers quickly build a comprehensive picture of their customers and prospects, profiling and understanding digital behaviors so that they can create powerful, effective campaigns that are tailored to their interests.”
For more information about Feathr and Da Vinci, go here.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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