GLM Postpones LAUNCH LA Show in its Second Year
May 13, 2013
George Little Management has decided to postpone the second running of its LAUNCH LA show that debuted last year in Santa Monica, Calif.
The show was scheduled to be held July 16-17 at Santa Monica Airport’s Barker Hangar.
"We have decided to put the LAUNCH project on hold,” said Roy Turner, senior vice president of GLM shows.
He added, “Based on the reviews we received after the first LAUNCH last year, showcasing emerging California lifestyle brands is important.We will continue to evaluate the best way to highlight these brands in a venue that maximizes all the resources that GLM brings to the table."
Last year’s show attracted approximately 75 exhibitors with a mix of surf, street/lifestyle and boutique retailers.
A similar event, Reed Exhibition’s AGENDA Show, is on tap July 25-26 in Long Beach, Calif.
In other GLM news, The Boardroom - a surf-oriented consumer event - was meant to run alongside the US Open in Surfing in July in Huntington Beach and was rescheduled and moved to the Orange County Fair Grounds in Costa Mesa, Calif., Oct. 5-6.
The main sticking point between IMG Worldwide, the US Open of Surfing owner, and GLM was there could be no admission charged for The Boardroom event if it was collocated with the surfing event.
“GLM’s involvement with the US Open of Surfing had always been predicated on our ability to filter and control attendance at our own event through admissions,” says GLM CEO Charles McCurdy.
He added. “Our ability to manage consumer access at the gate ensures that we can regulate, filter and ensure quality at a venue that last year drew more than 700,000 participants.”
The Boardroom will debut for the first time in September at Surf Expo in Orlando.
"One of the most exciting opportunities offered by our GLM partnership is the ability to take The Boardroom to a variety of different regions with a strong surf culture, and Florida fits that bill perfectly," said Scott Bass, founder of The Boardroom.
The announcement marks the first time in Surf Expo's 37-year history where consumers will be permitted to attend part of the Surf Expo show.
"For years we've had to turn away dedicated surfers and boardsports enthusiasts who are dying to attend Surf Expo and experience the companies it serves," Turner said.
He added, "Now, there's finally an event for them - and an easy, effective way for Surf Expo exhibitors to interact with thousands of passionate and knowledgeable end users celebrating the sport we love."
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Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
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The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
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OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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