Licensing Expo 2014, International Home + Housewares Show Collaborate to Cross-promote Events
September 16, 2013
Exhibitors who typically take part in Advanstar Communications’ Licensing Expo now will have the opportunity to also to be in the International Housewares Association’s International Home + Housewares Show, and vice versa.
The two entities recently signed a collaborative agreement to cross-promote their shows in 2014.
“Advanstar Licensing is thrilled to be collaborating with the leading event for the housewares market,” said Jessica Blue, vice president of Licensing Expo.
She added, “When we realized that all of our exhibitors would benefit from attending their show and vice versa, we decided to build this collaboration.”
The International Home + Housewares Show, next up March 15-18 at Chicago’s McCormick Place, represents the $305 billion housewares market and features 2,143 exhibitors and 60,000 attendees.
Licensing Expo, scheduled June 17-19 at the Mandalay Bay Convention Center in Las Vegas, represents the $230 billion licensing and brand extension market and features more than 5,000 character, entertainment, art and consumer brands and attracts 15,000-plus attendees.
The new collaboration will include efforts by the show organizers to cross-promote their respective events via direct marketing, editorial and co-hosted seminars, according to show organizers.
Mia Rampersad, vice president of the International Housewares Association, added, “For housewares and home goods suppliers, licensing has become a significant part of many companies’ growth strategy. We look forward to opening up this opportunity to more companies in our industry.”
When brand owners who exhibit at Licensing Expo attend the International Home + Housewares Show, they will see the latest consumer trends and product development in dining, design, décor and kitchenware.
For brands looking to extend their presence in the home, they can then attend Licensing Expo and meet the manufacturers and retailers who are able to work with them.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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