ﾑTis the Season ﾅ a Time for Thought and Change
December 7, 2013
The end of the year is always a time for reflection. For many of us, it involves closing out a fiscal year, transitioning from a brutal work schedule to a hectic holiday schedule and hopefully some time to think about your business and what you need to do to stay relevant and competitive.
Change has historically come slow to the tradeshow business. Real slow. Like watching ice melt kind of slow.
Opportunity and business conditions have warranted that the industry step-up and evolve, and it has responded impressively. However, we must continue to innovate and manage our businesses at a pace that is only quickening. We must always have our radar spinning to learn, educate and grow… and change.
The management of that change is something that can doom even the most focused executive. It is simply the hardest part of managing anything. Change management involves people. And people behave … like people. Accordingly, change is hard.
When faced with change management, there are eight steps identified by Harvard professor John Kotter that are universal in their applicability. They are:
• Increase urgency
• Build the guiding team
• Get the vision right
• Communicate for buy-in
• Empower action
• Create short-term wins
• Don't let up
• Make change stick
If you think about these steps we all embrace them daily – so there is no rocket science here. Thus, change management should be as comfortable and fluid as, say, drawing a floor plan. It’s in our DNA.
As the industry meets this week in Houston for IAEE Expo!Expo!, I know change and evolution are high on the agenda. Just look at the range of topics in the education sessions. We have finally gotten ahead of the change curve and I am confident we will stay there.
So, as this year ends and another begins, step back and reflect and ask yourself if you are doing everything you can to manage the needed change in your organization. Many of us are and the rest of will.
I wish you safe travels, a great show and lots of positive change in the New Year.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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