Source Direct and NY NOW Join Forces in 2017
September 9, 2016
SOURCE DIRECT, an import/export trade show group in the U.S., will be expanding to New York by partnering with NY NOW, the Market for Home, Lifestyle + Gift.
The expansion will launch Feb. 5-8, 2017, at the Jacob K. Javits Convention Center in New York.
SOURCE DIRECT at NY NOW will connect brands and product development executives in the home textile, accents, furnishings, home décor and gift products market seeking to purchase merchandise or find new overseas manufacturers or suppliers right here in New York City.
“SOURCE DIRECT has tripled in size in the past three years and has generated a great deal of interest from manufacturers and retailers alike,” said Karalynn Sprouse, executive vice president of Merchandise, Manufacturing & International Sourcing for Emerald Expositions.
She added, “It shows us that U.S. buyers, importers and distributors value the ability to shop multiple countries in well laid out, comprehensive locations - and since many East coast buyers don’t often get the chance to head West, we are taking the show to them.”
With advancements in technology and the effects of globalization impacting the supply chain more than ever before, Source Direct at NY NOW serves a meeting point for brands, wholesalers and retailers to connect with manufacturers to foster growth through first-hand product discovery and one-to-one conversations that help them weather fluctuations in the marketplace.
This partnership model has been successful on the West coast at other Emerald Expositions events, according to company officials.
With New York being a key location to the international market, the partnership with NY NOW is a natural extension, they added.
The new installation will launch with 165 exhibitors featuring key sourcing regions such as Turkey, Latin America, South East Asia, India, China, Korea, Taiwan, Pakistan and more.
“When Emerald launched the SOURCE DIRECT brand in August of 2013 at the company’s largest event, ASD Market Week, we anticipated that it would take some time to gain traction,” said Chris McCabe, EVP, Gift Home & Stationary.
He added, “To see this type of expansion in less than three years exceeded our expectations, and we’re looking at this unprecedented growth as confirmation that we’re providing a much-needed service to both buyers and exhibitors. Having the same team bring the successful brand as a partnership with NY NOW is a natural extension for both brands.”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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