Informa Beijing and Shanghai Zhanye Exhibition Co., Ltd have formed a joint venture, Shanghai Yingye Exhibition Co., Ltd, to launch the World of Concrete Asia, which will showcase a full range of products from the World of Concrete, China Floor Expo (CFE) and China Mortar Expo (CME) brands.

The new partnership will begin from the next edition of CFE/CME fairs on, which will be held Dec. 4-6, 2017, in the Shanghai New International Expo Center.

The joint venture will expand the brand’s international reach and expand these leading construction and material industry trade shows in China and Asia.
 
World of Concrete Las Vegas is an annual international event dedicated to the commercial concrete and masonry construction industries.

Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and world-class education programs.

 In 2016, the exhibition drew 60,110 registered professionals, and featured more than 1,532 companies exhibiting across 150,000 square meters of space. The next event will be held Jan. 17-20 in Las Vegas. Other global events include World of Concrete India, and World of Concrete Europe.
 
“We are very excited by this partnership with Zhanye.  The combination of CFE, CME and the World of Concrete brands will make this a must-attend event for the construction marketplace for the domestic China and wider Asia markets,” said Tom Cindric, vice president – Construction & Real Estate, Informa Exhibitions. 

He added, “WOCA will showcase the latest developments across the globe on many aspects of concrete and construction technology that are applicable to the country and the region.”
 
CFE and CME are long-standing exhibitions in the construction and building materials industries in China and will attract more than 700 exhibitors in 34,500 square meters of exhibit space this year at the SNIEC, with a 40-percent increase, compared with last year, and 35,000 visitors are expected. 

“We are happy to form this strong collaboration with Zhanye. We believe, by merging our expertise in exhibitions and construction, and the local influence Zhanye has in the flooring and mortar industries in the country, the new concept fair will expand rapidly in the near future.” said David Bondi, COO – Asia, Informa Exhibitions.

In addition to adding more international exhibitors and visitors to the existing product categories, the cooperation will also expand the product offerings.

Jerry Zhou, founder of Zhanye, said he also is delighted by the creation of the joint venture. 

“Informa is one of the leading exhibition organisers in the world. Bringing them on board will help to upgrade the show concept and boost the fairs’ overseas profile,” he added, stating the organisers have already received positive feedback from exhibitors regarding being part of the World of Concrete exhibition family.
 
The first China Floor Expo was launched in 2004, and is the leading trade show focusing on floor industry in China. China Mortar Expo was launched in 2005, and has grown to be the largest and most influential trade show on building mortar, pre-mixed mortar and has attracted many world-renowned brands as long-term partners.

The continuous progress of urbanization pushed by the Chinese government has lad to a growing investment in public infrastructure and commercial projects across the country.

China is becoming the main driving force for new construction materials and technologies.