U.S.-Based E.J. Krause & Associates Closes Out 4th Quarter of 2016 With Two Show Launches in Mexico
January 4, 2017
E.J. Krause & Associates ended 2016 on a high note by launching two more trade shows in Mexico: Acquatech Mexico and Intertraffic Mexico. Organized in partnership with RAI Amsterdam, both inaugural events were met with an overwhelmingly positive reception, according to show officials.
As the newest addition to the Aquatech portfolio of global events for the drinking and waste water technology sector, the first-annual Aquatech Mexico took place Oct. 26-28 at the WTC Pepsi Center in Mexico City.
Held alongside The GREEN Expo, the country’s largest trade show for the environmental, energy, renewable energy and water industries, Aquatech attracted more than 5,300 attendees and 140 exhibitors from countries including Israel, Korea, China, The Netherlands, the U.S. and Mexico.
According to event officials, Aquatech’s showfloor sold out and more than 60 percent of next year’s 30-percent-larger show floor has already been re-booked.
“We are very happy with the outcome of the first edition of Aquatech Mexico,” said José Navarro, E.J. Krause de México general director.
He added, “We knew this was going to be a great event right from the beginning based on the interest in water topics and solutions indicated by our attendees (at) The GREEN Expo in previous editions.”
In addition to a bustling exhibition, Aquatech’s conference component covered myriad key industry issues including regulation, reuse, efficiency and best practices.
“We take pride in delivering events of the highest quality in key markets for the benefit of visitors and exhibitors alike,’ said Annette Bos, show director of Aquatech Global Events with RAI Amsterdam.
She added, “This great response is exactly what we hoped for and provides an excellent starting point for our future commitment in Mexico.”
As the latest addition to the Intertraffic global event portfolio, Intertraffic Mexico launched Nov. 16-18 at the Centro Citibanamex. Covering the traffic technology sector, including infrastructure, traffic management, smart mobility, traffic safety and parking, the new annual event attracted 4,137 attendees from 45 countries and 140 exhibitors from 23 countries.
Paul St. Amour, vice president of E.J. Krause Latin America, cited Intertraffic Mexico as one of the most successful show launches he’s seen in two decades.
“Not only did the number of attendees exceed our expectations, the actual impression the event made on our exhibitors goes to show in the direct re-bookings for 2017,” he said.
St. Amour added, “Exhibitors responded with ‘tremendous show,’ ‘a great opportunity to meet different players from all over Latin America,’ and ‘many business opportunities.’ All the positive vibes resulted in an on-the-spot re-booking of 108 percent during show hours, which is unheard of. It speaks for itself (that) we will be moving to a larger hall next year.”
Intertraffic 2017 will boast a 20 percent larger show floor, more than 80 percent of which has already been rebooked, he added.
E.J. Krause’s Mexico-based event portfolio also includes Energy Mexico Oil Gas Power Expo & Congress; Expo Manufactura; ISSA/INTERCLEAN Latin America, and Mexico WindPower, to name a few.
Aquatech Mexico will return to the WTC Pepsi Center Sept. 5-7, and Intertraffic Mexico will once again hold court at the Centro Citibanamex Nov. 15-17.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment