Ed Several Lands New Role at Reed Exhibitions Americas; Yancy Weinrich to Oversee PGA Worldwide Golf Exhibitions
January 31, 2017
Ed Several, formerly senior vice president and general manager of PGA Worldwide Golf Exhibitions, has been tapped for a new role as senior vice president, integration and commercial optimization–Reed Exhibitions Americas.
In his new role and during the transition, Several will continue to assist with relationships and long-term strategy on events from his previous portfolio and will be reporting directly to Hervé Sedky, President of Reed Exhibitions Americas.
“Ed Several’s sustained success over the past 12 years in elevating the value of the PGA Shows portfolio, plus multiple additional events across a diverse spectrum of industries, has made Ed vital to our success in optimizing current business events and integrating newly acquired events across the Americas,” Sedky said.
Several first joined Reed Exhibitions in 2004 as the industry vice president and show manager for PGA events.
Additionally, Yancy Weinrich, Reed Exhibitions senior vice president and 12-year trade show industry veteran will now oversee the PGA Worldwide Golf Exhibitions portfolio of events, which include the PGA Merchandise Show and the PGA Fashion & Demo Experience.
The PGA Merchandise Show, held each January in Orlando, hosts more than 40,000 industry professionals from some 90 countries and more than 1,000 golf-related companies and brands participating in product exhibitions, demonstrations, educational seminars and special events.
The PGA Fashion & Demo Experience, held each August in Las Vegas, features an upscale presentation of golf fashion, equipment and technology merchandise from more than 200 companies and brands, a full education conference and numerous industry networking events.
Coming to Reed Exhibitions from the jewelry industry in 2004, Weinrich has grown the Reed Exhibitions Reed Jewelry Group to now include an expansive number of successful business events including multiple JCK, Luxury and JIS Events, and also oversees the publication of JCK Magazine.
“I am excited to lead an established and strong PGA Show team already in place,” said Weinrich. “With a focus on delivering exceptional value at all levels, we will continue to develop new programming and enhance PGA Show Week in ways that will help drive the global business of golf forward.”
She continued, “Both the golf and jewelry industries are collaborative and retail driven and I look forward to identifying new programs to exceed the needs of our PGA Show customers.”
Marc Simon, event director for PGA Worldwide Golf Exhibitions, will continue in his role for the PGA Merchandise Show and PGA Fashion & Demo Experience.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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