International Association of Exhibitions and Events Finalizes 2017–2025 Strategic Plan
August 29, 2017
The International Association of Exhibitions and Events unveiled a new direction for the association after intense board level discussions and approval of a new strategic plan through 2025.
“IAEE’s redefined direction is based on two years of strategic planning with the board of directors and a futurist asking tough questions on what the association and the industry can and should look like in the future and how to remain relevant to our stakeholders,” said IAEE president and CEO, David DuBois, CMP, CAE, FASAE, CTA.
The strategic plan looks ahead to 2025 and focuses on three pillars:
Advocacy: Advocacy plays an integral role in the relevance of the association both from an internal (industry and membership perspective) and external (business markets, main stream media, governments) perspective by communicating the value and primacy of face-to-face events to key audience segments and better positioning the exhibitions and events industry to be ready to respond to issues that may impact the industry. Additional activities include continued support of safety and security initiatives with other industry organizations, increasing engagement in Exhibitions Day and supporting Global Exhibitions Day.
Learning: IAEE will provide specific learning that is relevant, personalized, timely, and innovative through chapter-driven interactive engagement opportunities that foster peer to peer learning; personalized learning experiences that tie in with IAEE’s career pathing initiative; and future adaptive learning methodology as part of the educational delivery design of IAEE learning to assist in growing into new markets.
Exhibition Industry Marketplaces: IAEE will provide stakeholders a technologically advanced experience in all aspects of marketplaces including enhancements for various niche groups such as Chapter Members, Career Development/Focused, Young Professionals, Women in the Industry, Students and Faculty, Major American Trade Show Organizers (MATSO) and Consumer Show Professionals as well as further position Expo! Expo! as the face-to-face resource for the ever-changing trade show environment.
“To ensure that IAEE continues to be the leading association for the exhibitions and events industry, the IAEE board not only looked at how the association will transform in the coming years, but also how the collective industry is transforming,” said IAEE chairperson of the board and senior vice president of Exhibitions, Conferences, and Sales with the International Association of Amusement Parks and Attractions (IAAPA), Ryan Strowger, CEM.
He added, “I am proud of the significant effort and time that the board and staff committed to this plan and am encouraged about the direction IAEE is heading,” added Strowger.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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