Discover Atlanta Launches Mobile App to Personalize the User Experience
October 17, 2017
The Atlanta Convention & Visitors Bureau (ACVB) has launched the Discover Atlanta: Official Guide mobile application. While mobile applications are not new technology, this is the first destination marketing app powered by the artificial intelligence of a gaming platform.
Released on Oct. 12, Discover Atlanta: Official Guide was designed and built in partnership with Winistry, makers of the Intelligent Mobile App Platform. This technology enables ACVB to promote Atlanta in a unique, personalized manner, based on user preference, behavior, location and even time of day.
“We strategically chose to produce a mobile app when we would be able to offer a product that would set itself apart from others,” said Andrew Wilson, ACVB executive vice president and chief marketing officer.
Through this digital platform, meeting planners can showcase the events, dining and nightlife options available to their event attendees, which can be a useful tool for both planners and attendees in mapping out activities for the times they are not in conference sessions.
After booking through ACVB, meeting planners will receive a customized link to share with their attendees so they can install the app and receive content relevant to the meeting they are attending, and in the time period they are in Atlanta.
Planners will also be able to push notifications to attendees who install the app, such as logistical changes, happy hour deals or exclusive offers.
“The app gives meeting planners a completely new resource when selecting Atlanta to host their events,” said Wilson. “It provides an additional way to communicate during the event, expanding the resources available for a tailored experience within the destination.”
Beyond listing events, restaurants and attractions, the app offers curated content such as Insider Guides, Best of Atlanta and videos that explore Atlanta’s various neighborhoods.
A private, not-for-profit organization, ACVB bolsters Atlanta’s $15 billion hospitality industry, which generated nearly 52 million visitors in 2016.
Discover Atlanta: Official Guide is available for download on Android and iOS devices.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Comments
Great innovation to enhance…
Great innovation to enhance the coordination and communication between event planners and customers. In this digital world, a mobile app is a must to provide a better experience to the customers.
Siya works at www.finoit.com
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