In Fast-changing Fashion Retail Industry, OFFPRICE Holds Its Own
February 27, 2018
In its 47th year and held recently at the Sands Expo and Convention Center in Las Vegas, OFFPRICE drew in positive attendance who connected with 475 vendors, 49 of which were new to the show.
There also was a strong international presence on the showfloor.
“I had new business with a department chain based in Mexico, with almost 200 storefronts,” said Harry Nassib, OFFPRICE exhibitor.
He added, “This show, in particular, helped build awareness for my company and put my merchandise in front of buyers who I may not have reached elsewhere.”
Even with the hurricane hitting Puerto Rico late last year, buyers from the area still were able to turn out.
“We actually experienced a five percent increase in buyers from Puerto Rico,” said Stephen Krogulski, CEO of the OFFPRICE Show.
He added. “It just goes to show shopping off-price is an asset to their business and we were grateful to be able to help them begin the year strong.”
With a quality buyer attendance, especially on the second day, many exhibitors felt the February OFFPRICE Show helped them nurture current business relationships and generate new connections.
“It’s no surprise that the retail industry is a changing landscape,” Krogulski said. “Retailers are adjusting their buying strategies, sending adequate resources to cover all of Las Vegas Fashion Week, and incorporating more online B2B interactions.”
New this year was the debut of OFFPRICE365, OFFPRICE’s new online marketplace for buyers and sellers.
“This February was a great show,” said Paul Maya, exhibitor at OFFPRICE. “We were not only able to showcase our merchandise to new buyers, but I was happy to see how OFFPRICE365 is going to help my company attract new business online. The platform is going to be a valuable tool for exhibitors, but also a great asset to our off-price community.”
Now more than ever, retail education and experience are key to getting the most from the OFFPRICE. On the second and third show days, Allie Olson, Founder of Retail Prowess, and Ashley Alderson, Founder of the Boutique Hub, presented to buyers of all sizes and experiences.
Retail topics covered included: successfully delegating, maintaining professional relationships, best hiring practices, customer loyalty, marketing, buying strategies and much more.
More than 50 buyers were able to take notes, film their own recordings and get personalized business advice from the industry experts.
Off-price retail continues to thrive, despite a fast-changing retail environment.
“The time for off-price is now,” Krogulski said. “Today’s customers are loyal to retailers who are willing to be transparent; offer fashionable, quality products with low prices and pass savings down to shoppers.”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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