TRANSFORM USA Chooses Unique Venue for Second Event in Washington DC
March 7, 2018
Transform USA, the conference for data, analytics and digital in events, is gearing up take place July 18 at the Newseum, a unique and interactive museum that celebrates the history of news journalism in Washington D.C.
Held annually in the U.S. and London, the one-day, invitation-only conference will focus on technology’s impact on live events and how forward-thinking show organizers can benefit from digital, data and analytics.
“After last year’s successful launch, we are thrilled to gather the brightest and most innovative minds in the industry together at Transform USA for a second year and to help event organizers see the amazing opportunities and technology that are available to move the industry forward,” said Denzil Rankine, executive chairman of AMR International, which owns and produces the event.
He continued, “Our conference planning committee is working hard to ensure that the right mix of current and future solutions are discussed and that the most innovative and transformative technology is on display.”
Designed for C-suite leaders including exhibition organizers, associations, venues, chief revenue officers and senior management responsible for technology and marketing strategy, the D.C. event will include thought leadership panel discussions, breakout sessions, presentations by technology start-up companies and networking opportunities.
The conference format will not only introduce major data, analytics and digital technology trends but also allow participants to have deeper discussions on the tactics and real-world applications of each topic with subject matter experts and peers in small groups, according to conference officials.
“We invite Chief Executives, Chief Technology and Chief Marketing Officers to attend as a team to learn together about the most innovative and transformative technology that is impacting the industry,” Rankine said.
He added, “Delegates at the conference will gain insight on how to embrace new opportunities created by data, analytics and digital while sharing their challenges and learning about solutions, through peer discussion and case studies.”
According to AMR officials, the Transform conference series has established itself as the event where industry leaders can ensure that they are using the evolving, data, analytics and digital tools to help keep their events remain relevant.
“Key suppliers and buyers within our markets expect us to use innovative and value-added event technology now – not sometime soon,” said Charlie McCurdy, CEO of Informa Global Exhibitions.
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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