Meetings Mean Business Coalition Taps Hyatt’s Trina Camacho-London as Next Co-Chair
August 29, 2018
The Meetings Mean Business Coalition has chosen Trina Camacho-London, vice president of Global Group Sales at Hyatt Hotels, as its next co-chair.
Camacho-London will join Julie Coker Graham, president and CEO of the Philadelphia Convention & Visitors Bureau, in leading MMBC, which comprises more than 60 organizations from across the meetings and travel industry that work to advocate the value that business meetings, conferences, conventions, trade shows, exhibitions and incentive travel bring to people, businesses and communities.
“Trina is a long-time member of MMBC who exemplifies our mission and values,” said Coker Graham. “She knows firsthand the value of meetings to the associations that design them and to the local communities that host them.”
She continued, “With her industry knowledge, collaborative approach to leadership and influence among key decision makers both in the U.S. and in countries around the world, Trina will help advance the work of MMBC and ensure that we continue showing how the benefits of conventions ripple beyond the walls of every meeting space.”
Camacho-London brings more than 25 years of experience in corporate sales at Hyatt to her new role and like Coker Graham, has risen through the ranks at her company and continues to be recognized for her talent and positive contributions to the industry.
Under the stewardship of Coker Graham and Camacho-London, MMBC will ramp up efforts to engage leaders outside of the meetings and travel industry as well as recruit third-party advocates as champions for the industry’s value. This will include growing participation in Global Meetings Industry Day, which was observed in 41 countries across six continents earlier this year.
“I’m thrilled to partner with Julie and build on the success of past MMBC co-chairs,” Camacho-London said. “The coalition has made significant strides in building an infrastructure for proactive communications and advocacy while keeping harmful legislation at bay."
She added, “As an industry, we are better positioned to withstand a potential threat because of MMBC.”
On Jan. 1, Camacho-London will assume the leadership position currently held by Meeting Professionals International President and CEO Paul Van Deventer, who has co-chaired the coalition since Jan. 1, 2017.
Camacho-London currently is working closely with Van Deventer and Coker Graham to advance the strategy and direction of MMBC.
“As a coalition, we have a lot to be proud of,” said Larry Luteran, executive vice president and CSO at Encore Event Technologies.
He continued, “By promoting the tangible benefits of face-to-face meetings, we’re helping to change the conversation among industry professionals, business leaders, government officials and journalists to focus on the contributions our industry makes to people, businesses and the economy. I look forward to what’s next for MMBC and working with our co-chairs to expand efforts year-over-year.”
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
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OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
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$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
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42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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