The Indoor Lab, a provider of indoor foot traffic analytics solutions for events and trade shows, has been chosen by the International Association of Exhibitions and Events (IAEE) to provide privacy-compliant behavioral analytics during Expo! Expo! IAEE’s Annual Meeting & Exhibition, set for Dec. 11-13 at the Ernest N. Morial Convention Center in New Orleans, La.

With the help of proprietary sensor technologies, The Indoor Lab will use its EventAnalyzer Suite of Analytics during Expo! Expo! to accurately capture and measure foot traffic trends and attendee activities, which will help provide IAEE staff, exhibitors and attendees with critical insights designed to help them achieve greater value from their strategies and investments. 

“IAEE always looks to increase the value that our Expo! Expo! provides to exhibitors and attendees,” said David DuBois, IAEE president and CEO. “We continually partner with technology innovators to provide the latest tools exhibitors and attendees can use to create new experiences.”

For example, a full suite of measurements for exhibitors, including privacy-compliant passive leads, benchmarks and floor comparisons, will help them increase demand through empirical data and better customize future events. 

In addition, attendees will receive a summary of their activities after the event, including exhibitors visited and sessions attended, enabling them to provide greater input to team members and leadership regarding their learnings and show value. 

“The new approach The Indoor Lab takes to indoor tracking, privacy-compliant lead generation and 3D LiDAR brings a new level of sophistication to our analytics efforts and to the event industry overall,” DuBois said. “Our exhibitors and attendees will now have access to accurate information that will better quantify their event successes and help them plan for future trade show investments.” 

In addition to providing its EventAnalyzer services to Expo! Expo!, The Indoor Lab Co-Founder, Patrick Blattner, will be speaking to attendees about the key benefits indoor tracking can bring to the exhibitions and events industry and will provide real-world examples of how these solutions have been successfully implemented, as the company has tracked more than 100 million people annually in real-time. 

“We are very excited to arm IAEE, their exhibitors and event attendees with a much more robust and accurate suite of metrics from across the entire Expo! Expo! show,” said Blattner, who prior to co-founding The Indoor Lab, led indoor tracking and analytics efforts for major retail, monument and airport locations across the globe.

He continued, “We have brought real-time indoor location service innovations to market across some of the most highly trafficked locations on earth. Now we look forward to bringing these proven, accurate solutions to the event industry. Our unique methodology will truly shape the events of the future. And, we are happy that Expo! Expo! will be our inaugural exhibition.”

In addition to its proprietary trade show and event tracking solutions, The Indoor Lab is among the first to leverage LiDAR 3D sensing and perception technology for indoor tracking and physical security, according to IAEE officials.

In partnership with Quanergy, a tech company considered a leader in the development of LiDAR, The Indoor Lab will showcase how 3D LiDAR can benefit and better secure the trade show and event industry. 

The technology will be presented live throughout the show and in The Indoor Lab booth, tracking attendees in real-time, while representatives from both companies will be available to provide demos and information to the nearly 300 exhibitors throughout the event.

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