IAEE Partners with Bear Analytics for Expo! Expo! 2018

October 16, 2018

The International Association of Exhibitions and Events (IAEE) has partnered with event-data analytics company, Bear Analytics, to provide advanced data analytics solutions and a team of analysts to enhance attendance data management for Expo! Expo!, IAEE’s Annual Meeting & Exhibition, set for Dec. 11-13 at the Ernest N. Morial Convention Center in New Orleans.

“IAEE is at the center of our industry – we are excited to bring our newest suite of solutions to grow the engagement, discussion and qualified attendance in New Orleans this year,” said Joe Colangelo, CEO and co-founder of Bear Analytics, which helps show organizers transform their collected data into actionable information to help improve event health and accelerate growth.

Bear Analytics is also partnering with IAEE to bring Expo! Expo! attendees the TechBar, which will be located in the lobby near registration and will provide attendees with a space to learn about the emerging technologies being featured at the show.

Previously, Bear Analytics has delivered a number of its flagship solutions into its engagement with IAEE, including:

  • Data Launchpad – a data solution that cleans and consolidates data from multiple external databases to discover performance trends.
  • Audience Heartbeat – the audience profiling solution that defines an event audience across 120 individual and organizational metrics.
  • Audience Pulse – the latest tool that Bear has developed that emphasizes next-level forecasting, pacing and current registration microanalysis to contextualize micro-targeted email campaigns, leading to week-to-week gains in conversion.

Bear Analytics has also involved a team of event-data analysts to work alongside IAEE to interpret data as it surfaces and advise IAEE’s event-marketing team in real-time – ensuring interpretation leads to activation and measurable ROI.

“Our team is leveraging valuable insights from our Bear Analytics partnership on a weekly basis,” said Scott Craighead, IAEE vice president of Exhibitions and Events. 

He continued, “It’s enabling us to have a deeper understanding of our customer base and be able to adopt a more agile marketing approach – leading to higher conversions.”

  

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact