CEIR Releases Final Report in Attendee ROI Playbook Series

March 5, 2019

The Center for Exhibition Industry Research has released the seventh and final report in its Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices while delivering insights on differences by specific attendee categories.

Designed to summarize all aspects in the Attendee ROI study as well as analyze how attendee preferences and behaviors vary by the size of an event, “Where Value and Metrics Vary by Event Size,” uncovers competitive advantages for B2B exhibitions large and small, according to Nancy Drapeau, CEIR vice president of research.

“Organizers may think that the larger an event is, the more likely an attendee is to be satisfied,” Drapeau said. “[This report] takes a close look at the decision to attend an event, metrics used to determine the value of attending and how well events perform against these expectations by event size.”

Not only does the 13-page report provides an analysis of how attendee preferences and behaviors vary by an event’s size, but also objectives for attending; the decision-making process to attend; pre-planning and tracking activities while visiting an event, and metrics used to evaluate the outcome of attending and how well B2B exhibitions perform to these metrics.

“The Attendee ROI Playbook series is one of most robust studies CEIR has conducted,” said Cathy Breden, CEO of CEIR. “This seven-report series contains a wealth of great information for exhibition organizers, as well as service providers, that can help with their strategic planning discussions.”

Thanks to the generous sponsorship by the PCMA Education Foundation and IAEE, all reports released in this study series can be accessed for free on the CEIR website here.

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact