Dallas-based sales and marketing tech provider Lead Liasion has released a host of updates to its B2B event lead capture and management software, GoExhibit!, designed to capture hot leads on-site at trade shows, seminars and conferences.

Developed in response to an uptick in users and user requests, the updates include:  

Enhanced customization: Users can now change the app’s color, insert their logo and custom content sections for embedded content including maps and videos. When event managers give their reps access to the mobile lead-capture app, they can customize the invitation. Users can send those invitations by email and/or text message simultaneously.

Capture portal: This new feature holds incomplete or erroneous lead capture submissions, which can be accessed by users during or after an event to edit invalid submissions.

Support for NFC badges and automatic post-show reconciliation: This method can be used when lead retrieval providers do not offer a developer’s kit for integration. With these enhancements, GoExhibit! now supports nearly every method of lead capture. If exhibitors are able to access a list of attendees, they can now import and merge that information with the data captured by their sales teams.

Voice memos and voice-to-text capabilities: This new feature enables trade show booth reps to spend more time having conversations with potential clients and less time writing on notepads or typing notes into mobile devices.

“Remembering all of those important little details after a conversation is an issue that booth representatives often face,” said Ryan Schefke, customer success manager at Lead Liaison. “We wanted to create something that allowed them to move onto the next opportunity as quickly as possible while still collecting enough information to form meaningful relationships post-show.”

Support for Dymo badge printing: Users with a GoExhibit! – Run Your Own Event license now have the option of printing multiple badges at one time with Avery labels, or one-at-a-time with a Dymo printer. Meanwhile, the new Self-Service Badge Printing feature allows event attendees to register or check-in at the front desk and print their own badges at the same time.

With 41 percent of marketers considering events as their top lead generation channel, it made sense for Lead Liaison to debut GoExhibit almost two years ago as another top-of-funnel software that not only complements its suite of marketing tools but also hooks directly into the company’s automation capabilities, according to Jennifer Worsham, director of marketing for Lead Liaison.

“A lot of our success in building GoExhibit! to be a preferred solution for enterprises is due to the fact that we already had such a steady foundation in marketing and sales software – that’s the language we speak,” Worsham explained.

As an exhibiting company that participates in trade shows throughout the globe, TOMRA Sorting has been using GoExhibit since its launch, including the tool’s GoCapture app to grab leads from both badges and business cards. Those leads are automatically synchronized with the company’s CRM tool.

“No more paper leads to be entered by hand [and] no more waiting for an Excel spreadsheet of your leads to arrive,” said Kathleen Chance, sales and marketing support manager for TOMRA Sorting.

She continued, “If you’re looking for a lead processing tool that will provide you with the ability to capture exactly the information you want and need; a lead management loop that will reduce your lead processing time; and a tool that will talk directly to your existing CRM tool or marketing automation platform, GoExhibit will be a huge asset to your sales and marketing organization.”

To read a full recap of the GoExhibit! updates, go here.

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