Teaching proper trade show etiquette to your booth staff is a must if you want to grab attendees’ attention. Properly greeting, understanding expectations and keeping attendees engaged are all highly important and will impact your exhibiting results.
As exhibitions and events grapple with how they are going to lay out their exhibit floors, meeting rooms and banquet areas, The Expo Group released a Crowd Density Calculator that can be used by anyone seeking to better understand their attendee-to-square-footage capacity.
A free widget also has made available to the industry.
The following blog is a response to a recent article that ran on Barron's.
In case you were worried, trade shows are not going away, but they will forever change. And that’s an exciting thing.
Bob Priest-Heck is CEO of Freeman, which he joined in 2011 with the acquisition of Wheelhouse Solutions. He has spent the past 25 years leading global technology brands and experiential marketing agencies, and was instrumental in the development and launch of Freeman’s creative and strategic agency services, as well as in creating Freeman Digital Ventures.
Orange County Convention Center in Orlando is getting back to business safely by welcoming a trade show and conference designed to help the live events industry do the same.
Derrick Johnson, director of event strategy at Talley Management Group, has been appointed to a newly created role of chief diversity officer at the New Jersey-based company. In this new dual position, he’s at the forefront of two of today’s top issues in the event industry: the increasing digital events due to COVID-19 and the push for more diversity and inclusion coming out of the Black Lives Matter protests.
In the past four months, events have radically shifted from in-person gatherings to virtual events. Speakers play an integral role and can make or break the attendee experience. Understanding the importance presenters play into this dynamic, here are some tips for helping you to create a positive virtual experience for your attendees.
The Anaheim Convention Center became the first convention center on the West Coast to receive the Global Biorisk Advisory Council (GBAC) STAR accreditation.
“This is an important step in the eventual, safe and responsible reopening of the Anaheim Convention Center,” said Tom Morton, executive director of Convention, Sports & Entertainment for the city of Anaheim.
There will be a new digital feature at this year’s SOURCING at MAGIC, Informa Markets Fashion’s annual sourcing and supply chain event serving the fashion apparel, footwear and accessory markets. Set for Sept. 30-Oct.
