Blogs

Jan 24, 2019
Personalization, pops of punchy color, elevated tech features and rich, supple fabrics and textures are all new trends in furniture design that we’ll be seeing in 2019.  Color and pattern trends that will dominate the year include warm toned seating and earthy and energetic color pallets. Mixed materials, Modern Industrial Chic with luxe fabrics and details, and upgraded tech all top the list of design trends in the new year.  Custom events that speak to your client’s unique aesthetic and brand story are paramount in 2019. Make your client and your event stand out with personalized elements… more
Jan 22, 2019
Today’s speaker marketplace comprises literally thousands of speakers who are potentially available as a keynote or featured speaker for your association’s events. How do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large speaker fee?  Here are some myths and truths when it comes to selecting your keynote or featured speaker. Myth No. 1: The higher the speaker fee, the better the speaker. Speaker fees are based on two things: 1., The demand for a given speaker and 2., the perceived demand that the speaker feels exists and how much… more
Jan 17, 2019
It is another year of planning your annual trade show and it’s time to start calling the same exhibitors to see if they will register again. Wash. Rinse. Repeat. You aren’t asking them if they are getting value, if they are getting leads or closing business on those leads. Is it time to ask yourself if you need to reimagine the way you run your show?  Even if your number of exhibitors hasn’t decreased, it still may be time to be thinking about the longevity of your event. We all remember what happened to Blockbuster! Here are some ways that you can reinvent your trade show to increase… more
Jan 15, 2019
Event professionals at trade shows and exhibitions expect a display of seamless integration of the latest event tech. Event tech trends have evolved at a rapid pace continually in the past few years, creating ways for the new tech to accommodate in the events industry.  The events industry welcomes the dynamic and new elements of surprise that raise the attendee engagement at exhibitions. “Around 80 percent of planners embed a tech requirement in their initial request, but with a growing understanding of technology’s role in delegate management, feedback and ROI, that figure is rapidly… more
Jan 10, 2019
The use of Virtual Reality (VR) at exhibitions is growing but so is the cost and the complexity. So how do you use VR with your exhibition and how do you do it without spending all of your budget? To find out, we’re looking at what VR is, why that matters for exhibit stand builders and how you can use VR in your booth and manage the cost. We also look at VR in use to give you some inspiration for your next event. What is VR?  Virtual Reality builds or recreates spaces digitally. What makes VR exciting is what you can do in these spaces, which is almost anything. The equipment required for… more
Jan 08, 2019
Technology evolves faster every day and that’s a great thing when it comes to the event space. This rapid innovation means there are new event technologies available at a constant pace, bringing new ways to collect data, engage audiences, manage details and more. But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges? Read on for our predictions on what’s ahead when it comes to digital and event technology in 2019 and beyond. Be sure to read all the way to the end, where you'll be able to cast your vote for the… more
Jan 02, 2019
Post-trade show planning often gets overlooked, but I’m here to argue that your follow-up strategy is just as important as pre-show promotion and on-site preparation. It’s important to spend as much time — if not more time — on your post-event strategy because that’s when a key phase of connecting with your attendees begins: the follow-up. A strong, clean list is the first thing you will need to build your post-show plan and target future prospects. So, gathering your booth visitors’ basic contact information during the trade show, as well as more granular data such as interactions and… more
Dec 18, 2018
If you’ve been to a trade show, you’ll know that they can be something of a labyrinth that everyone is trying to navigate in their own way. There’s booth after booth, buzzwords galore and you’ll collect a thousand business cards that need to be sorted and emailed once you get back to work. Often, you’ll email those people without a clue who they are, and you never get a response anyway. So, how do you make sure that you are meeting the relevant people and that you make a lasting impression for them? How to Create an Eye-Catching Booth Your booth is where you’re going to attract most people… more
Dec 13, 2018
Exhibitors and sponsors invest significant resources – financial and human capital – to make their presence at leading trade shows and conferences a success. In fact, event marketing budgets are on the rise as evidenced by a Bizzaboo “Event Marketing 2018: Benchmarks and Trends” report that found that 63 percent of marketers plan on making higher investments in their event, both in terms of dollars spent and number of events in which they exhibit.  One area where event budgets are growing is event technology. For instance, Bizzaboo research suggests that $50 million was invested in 2017 for… more
Dec 11, 2018
You’ve spent months, maybe even years, planning your next big conference or event. It’s one of your organization’s most significant milestones this year and also, a big opportunity to generate earned press coverage. If you want to leverage the media and PR opportunities that trade shows and events provide, make sure to do these three things.  Think Local In the past six years, my agency has managed public relations for more than 80 conferences and events hosted by Experience Grand Rapids. While the majority of these meetings and groups hosted were from outside of the Grand Rapids region,… more
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.