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When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales.  However, as with any marketing activities, you don’t want to pay more than you should.  These strategies can help save significant amounts of money every time you exhibit. Rent your exhibit.  In addition to providing more flexibility at every show, renting lowers upfront costs versus owning your exhibit.  You don’t pay for storage, maintenance, pull and prep or refurbishment when you rent. Hire an onsite supervisor from your exhibit house. … more
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