Feb 24, 2015

Leading healthcare professionals will convene to help address the most common and costly healthcare challenges at the MEDICAL WORLD AMERICAS (MWA) 2015 conference and expo April 27-29 at the George R. Brown Convention Center in Houston.

In its second year, MWA has signed on GE Healthcare (NYSE: GE) as a Cornerstone Sponsor and PwC and Emirates Airline as Premier Sponsors, among other distinguished healthcare sponsors.

GE is ranked 9th among the Fortune 500 and is known for its transformational medical technologies and services that are shaping a new age of patient… more

Feb 24, 2015

The Healthcare Convention and Exhibitors Association (HCEA) recently hosted its annual Healthcare Marketing Summit Jan. 21-22 at the Hyatt Regency in Boston.

 In addition to the one-day marketing summit, a half-day certificate program was offered in conjunction with Meeting Professionals International (MPI) and St. Louis University (SLU). 

The certificate program is targeted towards those who are involved in planning and reporting transparency and spend as well as for those suppliers who provide services and products to the healthcare industry.  

The… more

Dec 28, 2014

The Healthcare Convention and Exhibitors Association’s 2015 Marketing Summit, on tap Jan. 21-22 at the Hyatt Regency Boston, has an education program that will feature several relevant sessions.

Here are the sessions being offered:

Healthcare Professionals Panel

This panel of healthcare professionals will share their unique opinions on a variety of questions most industry associations/suppliers have wondered for years. What are they thinking when walking through an exhibit hall? Do they visit the exhibit hall while at conventions?… more

Dec 28, 2014

The 2014 ASHP (American Society of Health-System Pharmacists) Midyear Clinical Meeting and Exhibition, held Dec.  7–11 at the Anaheim Convention Center, brought together the pharmaceutical community for their greatest adventure. 

The Midyear meeting is considered the largest gathering of pharmacists in the world annually, and this could be seen with more than 20,000 attendees exploring both the impactful educational sessions and the 100,000-plus square feet of exhibit space and nearly 350 exhibitors onsite.  

Overall attendance was similar to last year, and the… more

Dec 27, 2014

At the MEDICAL WORLD AMERICAS (MWA) 2015 conference and expo, industry leaders will collaboratively discuss the Ebola outbreak that has plagued primarily West Africa and other pressing health care challenges, lessons learned and breakthrough innovations they can implement immediately.

“MWA 2015 is convening experts who are on the front line of transforming how we practice medicine,” said Robert Robbins, M.D., President and Chief Executive Officer of Texas Medical Center and Chairman of the MWA Executive Committee.

He added, “From the man who led the response to the Ebola… more

Dec 26, 2014

By Benjamin Rabe and Alexa Newman

Partnering with the right anchor exhibitor for your trade show can set the tone for your entire event. Dynamic sponsors bring excitement to the show floor. They attract other exhibitors and, most importantly, they engage attendees. Plus, the non-dues revenue streams boost your organization’s bottom line.

To grow your relationship with an anchor exhibitor, you’ll have to be willing to try new tactics, even take a few risks. We saw this recently when three of our client organizations set out to change their approaches. By… more

Oct 28, 2014


The recent staging of REHACARE 2014, International Trade Fair and Congress “Self-determined Living”, closed in Düsseldorf, Germany to positive results.

A total of 51,250 trade visitors, people affected and their families came to gather information about innovative assistive technologies presented by 902 exhibitors from 36 countries.

This marks a slight visitor increase, compared with the staging in 2012, the closest year in attendee patterns.

According to a survey, 96 percent of the REHACARE 2014 attendees were pleased with the trade fair and its product ranges… more

Oct 27, 2014

By Alexa Newman and Benjamin Rabe

Exhibitor X has been a staple in your trade show – and your show’s budget – for years. But Steve, the new marketing manager, is questioning his company’s sponsorship next year. “We’re not seeing enough return on investment,” Steve writes in his evaluation.

That’s worse-case scenario. Hopefully, you’re already addressing Steve’s concerns before it goes to an eval form.

Still, the more your team works on giving sponsors and exhibitors access to your attendees, the more success your show will enjoy. Following are some… more

Sep 28, 2014

In its second year, MEDICAL WORLD AMERICAS conference and expo, on tap April 27-29 at the George R. Brown Convention Center in Houston, will bring together clinicians and health care administrative professionals from the public and private sectors, as well as the world of academia.

Launched last year as a unique collaboration between Texas Medical Center, Houston First Corporation, the organizers of MEDICA in Germany, and the Greater Houston Convention and Visitors Bureau (GHCVB), MWA has partnered with several organizations and lined up leaders in health care as advisors.  … more

Sep 27, 2014

By Benjamin Rabe, CEM and Alexa Newman

As trade show managers, it’s easy to get focused on the attendee and exhibitor experience at events and lose sight of the members who aren’t able to attend. But by taking some innovative actions, we can include and even engage members who are staying home.

The American Society for Healthcare Engineering (ASHE), a personal membership group of the American Hospital Association (AHA), encountered this issue. ASHE hosts two annual conferences a year, each averaging 2,000 attendees and over 1,000 exhibitors. However, 6,000 members weren’t… more