The overall largest trade show in the United States and North America’s largest construction trade show, the triennial CONEXPO-CON/AGG and IFPE, set a new square footage record March 10-13 at the Las Vegas Convention Center amid COVID-19 concerns and travel restrictions.
The NBA has suspended its season and the NCAA Tournament will be played without fans. Organizations around the country are reacting to the news of COVID-19 by encouraging “social distancing,” and federal, state and local governments are imposing bans on travel and large gatherings—all in the name of halting the spread of the virus. What that means for event professionals is that in many locations, canceling or postponing an event is not a choice, but a requirement.
Life happens. From unexpected weather to a global health crisis, a host of forces outside of our control can jeopardize our planning. The recent coronavirus (COVID-19) outbreak shines a lens on this reality.
With trade shows and conferences of all sizes being canceled or postponed due to travel restrictions and COVID-19 health concerns, event planners are scrambling to take their live events digital to meet the needs of their audiences.
Another major travel industry conference has been canceled due to the global outbreak of coronavirus (COVID-19). Previously scheduled for May 12-14 in Germany, IMEX Frankfurt will not go on as planned, according to show officials. IMEX Group Chairman Ray Bloom and CEO Carina Bauer issued the following letter this morning detailing the cancellation:
The news cycle the past few weeks has been nearly non-stop about coronavirus (COVID-19), and it seems like the virus is the only thing people are talking about right now. The global outbreak of this virus, and the uncertainty behind how it’s being spread, is disruptive and frightening, and can lead to feelings that the world is less secure or somehow out of control.
UFI, The Global Association of the Exhibition Industry, released global numbers that reflect due to the spread of COVID-19 the impact that trade show postponements and cancellations are having for both the exhibiting companies, as well as for the trade show industry around the world.
“Globally, the fact that more than 500 trade shows have not taken place in recent weeks is creating an escalating ripple effect for whole industries,” said Kai Hattendorf, UFI managing director/CEO.
What’s your game? Whether it’s business or sports, everyone is trying to attract and engage fans – those die-hard, paint-your-face, play-the-fight-song-at-your-wedding kind of fans. Your business probably doesn’t have a fight song, but don’t you want die-hard stakeholders who would sing it at the top of their lungs if you did?
The events industry is filled with a lot of uncertainty right now due to the COVID-19 outbreak and subsequent event cancellations.
“I don’t think there’s a single event scheduled for the next 90 days that isn’t currently fielding concerns about coronavirus from attendees and stakeholders,” says Alex Plaxen, vice president, experience strategy for Nifty Method Marketing and Events.
At Convening Leaders in January, PCMA announced a strategic partnership with CEMA. As one of their first joint projects, the two associations have planned a series of interactive webinars to educate the industry on the novel coronavirus, what to expect, how to prepare, and how to react.
“CEMA is proud to partner with PCMA to bring timely and actionable insights on COVID-19 to the event marketing community,” says CEMA President and CEO Kimberley Gishler.
