5 Ways to Succeed at Your Next Trade Show Using Social Media

Submitted by lpsavas@tsnn.com on Thu, 06/07/2018 - 10:16

While trade shows are predominantly still in-person affairs, there is an increasingly important digital component that goes into making an event a success. Your business’s participation in a trade show should involve your entire network – and your social channels are critical in engaging with and building your audience.

Record-breaking 85 Countries Take Part in Global Exhibitions Day (#GED18)

Exhibition professionals around the world came out in record numbers for the third Global Exhibitions Day (GED) June 6.

Not only did this highlight the industry’s role as a driver of economic growth, but also established GED 2018 as the biggest day of advocacy for the exhibition world so far, with 85 countries taking part, according to data from UFI, the Global Association of the Exhibition Industry.

Resounding Success for First Labelexpo Southeast Asia

The launch edition of Tarsus Group's Labelexpo Southeast Asia – the biggest label and package printing event in the region – has exceeded all expectations, with 7,934 attendees from 62 countries flocking to BITEC in Bangkok, Thailand for the three-day show May 10-12.

Exhibitor rebookings for the next edition in 2020 already stand at 42 percent – the highest following a Labelexpo event launch to date.

21st Beautyworld Japan Welcomed 602 Exhibitors From 16 Countries and Regions

Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, begins its three-day run today at Tokyo Big Sight.

The 21st edition welcomes 602 exhibitors (Japan: 506, Overseas: 96) from 16 countries and regions including France, Germany, Hong Kong and Italy and pavilions from China, Korea and Taiwan.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact