Successful branding differentiates a company from the competition, builds customer loyalty, and generates revenue.

Meeting and event professionals are also recognizing the importance of branding as a tool to achieve these goals.

This webinar will focus on the benefits of developing a strong event brand as well as strategies and tips on how you can re-ignite your own event’s brand for improved performance and results! Association marketing executives will present case study examples of event branding strategies.

The International Association of Exhibitions and Events has added another new chapter in Asia, the IAEE India Chapter.

The IAEE Board of Directors approved the creation of this new chapter during its meeting, held March 31 at the HITEX Exhibition Center in Hyderabad, India.

“This is another important step forward in the internationalization of IAEE,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.

In the 1940s, department stores were the primary retailers of most every item for daily life, including stationery and writing instruments. Tessie Goldwater, a buyer for May’s Department Stores, regularly attended gift shows in New York and Chicago, but felt there was a need for a more specialized paper goods show.

The Las Vegas Convention and Visitors Authority (LVCVA) launched a Virtual Reality Companion app that helps transport trade show delegates and would-be visitors alike to popular attractions in the No. 1 city for top trade shows in the U.S.

Now, taking a tour of the Grand Canyon, riding in a gondola at the Venetian Resort Hotel Casino or taking a zipline through the downtown streets is possible from anywhere in the world.

The 2016 World of Asphalt Show & Conference and AGG1 Academy & Expo broke a trio of records – attendance, number of exhibitors and attendees taking part in the education – when its recent show wrapped up March 22-24 in Nashville, Tenn.

Record registered attendance of more than 9,000 is 18 percent more than the record-setting 2015 shows and 38 percent growth, compared with 2013.

By Elizabeth Johnson

‘Branding’ is perhaps the most commonly used, but most commonly misunderstood, word in business. Reactions to brands, such as Coca-Cola or Apple, are immediate. An organization or product with a strong brand may compel people to instantly think of its logo, or tagline or jingle. A brand, by definition is all of those things and more - it’s everything we think about a particular organization or product.

After a trio of terrorist bombings rocked the Belgian capital, two at Brussels’ airport and another at a metro station, the city’s main exhibition venue – Brussels Expo – announced several shows scheduled in the building were canceled.

A note on the venue’s Web site stated: “Due to the exceptional circumstances in Brussels, the PRS Europe Show of today and tomorrow is canceled. The Autotechnica show will not open this Tuesday and Thursday. INFOSECURITY and FOROM FOR THE FUTURE also are canceled. Thank you for your understanding.

The Electronic Software Association’s E3 Expo won’t have some key gaming companies on the showfloor – such as EA and Activision – when the show opens its doors in June at the Los Angeles Convention Center. The game publishers, instead, are opting for smaller, public-focused events.

Other companies, including Wargaming and Disney Interactive, also have decided to skip booths at the show this year, prompting rumors that maybe the show would change its rules and allow the public to attend.

One hundred and eighty-seven years hardly is a nice round number, so the Pennsylvania Flower Show (founded in 1829) is sharing the stage with the relative youngster National Park Service, celebrating its sweet 100.

“The Pennsylvania Horticultural Society is honored that the Philadelphia Flower Show has been chosen by the National Park Service as a centennial event marking this amazing milestone,” said Sam Lemheney, PHS Chief of Shows & Events.

The 2016 Natural Products Expo West, with more than 3,000 exhibitors, 1.1 million gross square feet of exhibitor space and 77,000 -plus attendees on hand, filled every square inch of space when it was held March 9-13 at the Anaheim Convention Center.

Looking to add more space with the convention center expansion underway, parking and traffic were difficult, but show organizers worked to keep attendees informed.