Informa Exhibitions Forms New JV in Chengdu

International exhibition organiser, Informa Exhibitions, announced the company has formed a joint venture company with the organiser of Chengdu China Building & Decoration Exposition (CCBD), Chengdu Tianyi Exhibition Service Co., Ltd.

The new JV named the Informa Tianyi Exhibitions (Chengdu) Company.

CCBD organises a leading building and decoration B2B exhibition in western China. The show, now in its 16th edition, covers the building material sector and provides a platform to the market in western China market.

IMEX Does Its Part to Support a More Sustainable Trade Show Industry

The IMEX Group has been ramping up its efforts to create a greener, cleaner and less wasteful trade show industry.

As evidenced by the results of the IMEX America 2016 Sustainability Survey, conducted by the IMEX Group and Meeting Professionals International (MPI) prior to last year’s IMEX America, many event organizers are also doing their part to lessen the environmental impact of their meetings and events.

New Business Contracts: Experient, CDS, Info Salons Group, Sherpa and More Sign Deals

Summertime is heating up, and so are new and renewed business contracts between shows and a bevy of suppliers.

Experient recently renewed its contract with Emerald Expositions through 2023. With this new six-year deal, which officially begins in 2018, Experient will provide registration, lead retrieval and its EDGE marketing platform for Emerald’s 74+ shows each year, as well as housing services for select shows.

Emerald, the largest operator of business-to-business trade shows in the United States, has been working with Experient since 2012.

The Booth Mom’s Hot Button: Why a Business Card is NOT a Lead

Submitted by lpsavas@tsnn.com on Thu, 06/01/2017 - 12:19

I was recently reading a trade show industry blog and one of my pet peeves jumped out and grabbed me. My blood pressure immediately shot up. It was an article on how an exhibitor enticed attendees to drop off their business cards in a bucket at their exhibit to win a TV and how wonderful it was to get so many more trade show leads. The only problem is, the cards – that they called “leads” – had no known connection whatsoever with the card owner having any interest at all in their product.

Candy Adams

Candy Adams, aka “The Booth Mom®,” is a hands-on trade show exhibit project manager and trainer. She helps exhibitors maximize the return on their exhibit investment using the best strategic, tactical and training practices. 

Festival of Trees 2017

November 24th, 2017 - November 26th, 2017

Keynote Speakers Unveiled for 2017 Destination Marketing Association International (DMAI) Annual Convention

More keynote speakers have been unveiled for the 2017 Destination Marketing Association International (DMAI) Annual Convention in Montréal, Canada July 11‐14.

“We are thrilled to have assembled such a diverse and respected group of speakers for the Annual Convention,” said DMAI President and CEO Don Welsh.

He added, “We look forward to inspiring and equipping our members with education sessions as well as giving them the unique opportunity to connect with industry peers in Montréal.”

Here are a few of the new keynotes:

The Importance of the Second-Year Event Quotient “2YQ”

Submitted by lpsavas@tsnn.com on Tue, 05/30/2017 - 09:38

Organizers are constantly looking for any edge to grow their shows. But those who plan and consider the Second-Year Quotient can experience a big difference – both to the bottom line and attendee satisfaction. “2YQ” can be strategic planning factor that is based on the likelihood first-time attendees will return to the same event in the future.

Driving return attendance is a hot button issue for event organizers and it has a lot to do with a

first-timer having a good experience. There are many ways to ensure first-timers have a good

Partner Voices
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