Digitalization is nothing yet to come. We are all living in the age of digitalization. We are already embedded, but it should not be considered as an end in itself. The question is: What’s in it for the customers or what’s in it for your own organization?
Digitalization: an important step of development in our industry
Marco Spinger is Director of Global Markets & IT Division of the Association of the German Trade Fair Industry (AUMA)
Continuing the digital education, virtual reality officially arrived at the event industry at Convening Leaders. At the already bustling TechCentral, crowds eagerly awaited their turn to wear virtual reality headsets.
As VP, AV Brand Marketing, Wendi Sabo is responsible for providing the oversight, vision, and direction for the Freeman audio visual brands. For more brand experience insights, visit Freeman.com.
With winter almost over and springtime right around the corner, several suppliers to the trade show industry recently snagged new clients or re-signed existing ones.
The Plastics Industry Association (PLASTICS) has selected Convention Data Services (CDS) as its new registration partner.
Under the agreement, CDS will provide full registration, lead retrieval services, integrations and a full-service contact center for PLASTICS’ events — NPE: The Plastics Show, and the Re|focus Sustainability & Recycling Summit.
UFI, the Global Association of the Exhibition Industry, has launched its 2017 Next Generation Leadership (NGL) grant and is inviting talented events professionals from around the world to apply.
UFI will award grants to up to five future leaders who have shown exceptional initiative in driving change and innovation in their area of the exhibition industry.
In an effort to bring affordable training to more automotive professionals in need, the UBM Community Engagement Program has joined with Automotive Management Institute (AMi), National Automotive Technicians Education Foundation (NATEF) and Technicians Service Training (TST) to provide scholarships for NACE Automechanika Chicago covering travel expenses, training costs and access to the show.
As the leading global destination and online streaming platform for Japanese anime and East Asian media, Crunchyroll is about to take its first foray into the event world with the launch of Crunchyroll Expo.
Scheduled Aug. 25-27 at the Santa Clara Convention Center in Santa Clara, Calif., the new event will offer everything ardent fans have come to expect from the popular brand wrapped into three jam-packed days of anime, manga, games and cosplay, as well as unique exhibits, immersive activations and guest appearances by some of the biggest personalities in Japan and the U.S.
