A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.
1. Fishbowls that overflow are just a slow “no” waiting to happen.
2. You’ll never make a significant sale selling to “Seemore, the info gatherer.”
Brand experience plays an important role in the healthcare industry — it provides companies that play in the space with the chance to showcase their latest products while interacting with healthcare professionals face-to-face. At the same time, events open attendees’ eyes up to the latest and greatest in healthcare developments, which they can take away and use to inform their patient programs.
Below are five key things to know about this audience segment, which should be considered when creating events that are designed to cater to their needs.
Chris Metzger is VP of Business Development at FreemanXP where he leads the healthcare team, helping clients deliver messages that impact patients around the world. View more like this on the FreemanXP blog.
Reed Exhibitions has acquired Imbibe Media Limited, the organisation behind Imbibe Live, the Imbibe media platforms and the annual Sommelier Wine Awards.
“Imbibe Live, together with its media platforms, has established itself as the UK’s leading event and voice for the on-trade with an unparalleled reputation for delivering quality and innovation to the £10.6 billion on-trade industry,” Richard Mortimore, CEO, Reed Exhibitions U.K., said
During its annual meeting and exhibitions, Expo! Expo!, the International Association of Exhibitions and Events unveiled launch of its newest initiative, the IAEE Certified Exhibition Program, a certified exhibition designation that they say will set the “Gold Standard” for exhibitions and events, as well as establish a broad set of best practices that all events with exhibitions should adhere to.
Today, 2016 IAEE Chairperson Julie Smith, CEM, CTA passed the baton to 2017 IAEE Chairperson Ryan Strowger, CEM at the Annual Networking Luncheon and Awards Presentation, held during Expo! Expo! IAEE’s Annual Meeting & Exhibition in Anaheim.
“I am honored to serve as the 2017 Chairperson and continue the incredible work of my fellow IAEE members,” Strowger said.
