Louisville CVB Launches New Tourism Brand

During the recent Louisville Convention & Visitors Bureau’s annual Destination Marketing Forum not only were the results of a year-long Visitor Profile Study discussed, but also digital marketing agency Bandy Carroll Hellige unveiled a new brand platform, logo and creative for marketing the city’s tourism initiatives.

In addition, Tempest Interactive gave a preview of a new web site that will go live in August and is being developed to replace GoToLouisville.com.

10 Tips for Avoiding Promotional Product Waste, Disappointment and Mistakes at Your Next Trade Show

Submitted by rwimberly@tsnn.com on Fri, 07/22/2016 - 21:34

A lot goes into a successful trade show experience and every business wants to receive a profitable return on their show investment.  Aside from the show itself the most important thing to remember is that most of the work for marketing is in the preparation and implementation leading up to the show.

Brian Burr

Brian Burr is the vice president of WholesaleHats.com and has been a leader in the screen printing and embroidery of wholesale hats, beanies, visors and other promotional items for trade shows and events for over 30 years.

Anaheim Convention Center Scores LEED Gold Certification for Sustainability

The Anaheim Convention Center, the largest convention center on the West Coast, was awarded LEED Gold certification, a designation for sustainable-rated buildings.

The Anaheim Convention Center is the largest U.S. convention center to achieve LEED Gold certification. The honor follows the center’s earning of LEED certification in 2010.

Despite Global Uncertainty, UFI Report Indicates Trade Show Industry Thriving in Most Areas

Even in the current tumultuous times in several countries worldwide, the overall worldwide exhibition industry expects continued growth in turnover for the coming year, according to the recently released 17th Global Exhibition Barometer.

However, a significant level of uncertainty is forecast for the first half of 2017 in Asia, Middle East and Africa. In addition, with the heightened level of random violent incidents, 60 percent of companies surveyed said they have introduced additional security measures at their events in the past months.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact