People News: SnowSports Industries America, AlliedPRA, BOB.tv, MCI USA All Name New Leaders

The past month has marked a busy time, with several companies not only bringing on new employees, but also naming people into top positions.

SnowSports Industries America, the snow sports industry’s member-owned trade association, has named Nick Sargent as SIA president.

Sargent, who joined the organization in August 2015 as SIA’s incoming president, has spent the last five months working alongside exiting President David Ingemie.

What Reebok’s Sponsorship of UFC Teaches Us About Perfect Timing

Submitted by rwimberly@tsnn.com on Sat, 02/20/2016 - 13:57

When Reebok first announced its sponsorship of the Ultimate Fighting Championship last year, the alliance, to me, felt reminiscent of exclusivity deals the NBA, NFL, MLB, and other global sports leagues typically sign with established fitness companies.

However, there were a few important twists that made it different, including the revenue structure and approach to apparel. Most of all, the brand’s impeccable timing made the deal really shine — both as an important marketing move for the company and as a case study on timing for the broader marketing community.

Four Steps to Determine the Best Trade Shows for Your Business

Submitted by rwimberly@tsnn.com on Sat, 02/20/2016 - 13:51

Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show exhibit firm, we hear the same question over and over: What shows are best for my industry? We wish we had an easy answer, but the truth is that you have to do a lot of legwork before you can answer that question accurately.

We recommend a four-step process for determining the best trade show exhibitions for your business.

1.     Develop a marketing plan with measurable objectives.

Exhibition and Convention Executives Forum Celebrates 15th Anniversary with Stellar Speaker Line Up

The 15th anniversary of the Exhibition and Convention Executives Forum will feature a bevy of high-profile speakers when the one-day conference is held June 1 at the JW Marriott in Washington, D.C.

“The ECEF 2016 program has confirmed the participation of 11 ‘A-list’ executive presenters and panelists” said Sam Lippman, president, Lippman Connect.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact