Large Show Roundtable
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Exhibit Sales Roundtable
Exhibit Sales Roundtable
People News: SnowSports Industries America, AlliedPRA, BOB.tv, MCI USA All Name New Leaders
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The past month has marked a busy time, with several companies not only bringing on new employees, but also naming people into top positions.
SnowSports Industries America, the snow sports industry’s member-owned trade association, has named Nick Sargent as SIA president.
Sargent, who joined the organization in August 2015 as SIA’s incoming president, has spent the last five months working alongside exiting President David Ingemie.
What Reebok’s Sponsorship of UFC Teaches Us About Perfect Timing
When Reebok first announced its sponsorship of the Ultimate Fighting Championship last year, the alliance, to me, felt reminiscent of exclusivity deals the NBA, NFL, MLB, and other global sports leagues typically sign with established fitness companies.
However, there were a few important twists that made it different, including the revenue structure and approach to apparel. Most of all, the brand’s impeccable timing made the deal really shine — both as an important marketing move for the company and as a case study on timing for the broader marketing community.
Four Steps to Determine the Best Trade Shows for Your Business
Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show exhibit firm, we hear the same question over and over: What shows are best for my industry? We wish we had an easy answer, but the truth is that you have to do a lot of legwork before you can answer that question accurately.
We recommend a four-step process for determining the best trade show exhibitions for your business.
1. Develop a marketing plan with measurable objectives.
Exhibition and Convention Executives Forum Celebrates 15th Anniversary with Stellar Speaker Line Up
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The 15th anniversary of the Exhibition and Convention Executives Forum will feature a bevy of high-profile speakers when the one-day conference is held June 1 at the JW Marriott in Washington, D.C.
“The ECEF 2016 program has confirmed the participation of 11 ‘A-list’ executive presenters and panelists” said Sam Lippman, president, Lippman Connect.
