Shanghai New International Expo Centre Unveils New Logo, Branding

The unveiling of the new logo and brand for the Shanghai New International Expo Centre was held Nov. 20 at Shanghai Grand Ballroom, Kerry Hotel Pudong.

More than 200 guests from government and industry were on hand to help SNIEC celebrate a new era.

The new logo combines the world famous SNIEC name along with two triangles representing the shape of the venue. SNIEC provides a platform to foster the exchange of knowledge, commerce, and cultures.

China International Nonwovens Expo & Forum Attracts 5,000 Attendees

Messe Frankfurt’s new nonwovens event, the China International Nonwovens Expo & Forum (CINE – supported by Techtextil), concluded last month with positive results.

The three-day event was held in Shanghai Mart Oct. 14-16 and featured nearly 100 exhibitors covering an area of 6,000 square meters, which attracted nearly 5,000 visitors from 29 countries and regions.

Reed Exhibitions Greater China Will Award 38 Scholarships During Ceremony

Reed Exhibitions Greater China will hold its 8th annual Reed Exhibitions Greater China Scholarship Program award ceremony Nov. 21.

The Reed Exhibitions Greater China Scholarship program was created to attract young minds into the industry, while supporting the continual development and success of Reed Exhibitions Greater China and China’s exhibition industry as a whole.

Each year, the company awards grants to outstanding young talents who endeavor to serve China’s MICE trade through the exhibition industry. 

SIGN CHINA, LED CHINA, and LED LIGHTING CHINA 2015 Conclude With Visitors from 154 Countries and Regions

Organized by UBM Trust, a joint venture with UBM Asia Ltd, SIGN CHINA, LED CHINA and LED LIGHTING CHINA 2015 successfully concluded Sept. 19 at the Shanghai New International Expo Center (SNIEC), having received visitors from 154 different countries and regions.

Making its debut in the new host city Shanghai, the four-day event reaffirmed its world-leading status with 120,000 sqm of exhibition space and recording 82,523 visitor entries. 

How to Make Your Trade Show Efforts Pay Off

Submitted by rwimberly@tsnn.com on Sat, 11/21/2015 - 22:02

Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to responsive websites have been gaining a lot of marketing attention and money. The recession took a big hit on trade show budgets, too. But despite the bumpy roads of the past few years, trade shows keep going strong. Of course, it isn’t enough to just put up an exhibit. You need to take a strategic approach to ensure that your trade show efforts will pay off in solid leads and sales.

5 Things to Keep in Mind When Choosing an Eco-friendly Venue

Submitted by rwimberly@tsnn.com on Sat, 11/21/2015 - 21:53

A lot of work goes into organizing a tradeshow and choosing a venue is a huge part of the process. When you opt to plan an eco-friendly event, that puts an extra emphasize on finding just the right fit for your venue. Here are 5 things to you’ll want to keep in mind when choosing an eco-friendly location you’re your next tradeshow.

PCMA Education Foundation Unveils the 2016 Lifetime Achievement Honorees

Johnnie C. White Jr., CMP, MBA, Janet L. Jakobsen, CMP, MBA, and James E. Rooney, will be honored at the 2016 Visionary Awards, April 27 at the Marriott Marquis in Washington D.C.

More than1,000 industry professionals will gather this spring at the re-designed Foundation awards event, the 2016 Visionary Awards, to celebrate the honorees.

How to Become a Better Marketer: Engage Your Inner Road Warrior

Submitted by rwimberly@tsnn.com on Sun, 11/15/2015 - 09:44

If you know how to look, you can find inspiration everywhere — inspiration that can fuel your social life, your hobbies and passions, and even your career. For me, travel is a great way to gain the creativity that will show me how to become a better marketer. Whether I’m exploring my hometown, stretching out on the beach, or exercising my inner road warrior, I try to soak up every experience I can to gain perspective that can inform and inspire my day-to-day work.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact