Study Reveals One in Three Group Room Nights Are Booked Outside Room Block
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A study jointly released by ASAE: The Center for Association Leadership, Center for Exhibition Industry Research, Destination & Travel Foundation, Meeting Professionals International and Professional Convention Management Association Education Foundation, revealed that on average, one in three group room nights in the United States are booked outside of the event contracted room blocks.
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Townsquare Media Buys Phoenix-based Bridal Fashion Debut Shows
Townsquare Media, a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties, bought the Phoenix-based Bridal Fashion Debut shows for an undisclosed sum.
The shows, held each January and June, have more than 1,000 exhibit booths with 900 exhibiting companies and attract 20,000-plus attendees each year.
Naylor Acquires Association Management Company WJ Weiser and Associates
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Naylor Association Solutions, which provides integrated communications, event management, online learning, career services, association management software (AMS) and advertising, exhibit and sponsorship sales for the North American association marketplace, has acquired Schaumberg, Ill.-based WJ Weiser and Associates, a provider of association management solutions.
Know When to Ignore the Numbers
I’ve written a lot lately about the importance of relying on data as a guide for decision-making. And for good reason! Organizations outside the event industry have been mining data to create hugely successful new products and services for years (think Google and Facebook).
