Remember the good old days when millions of Americans got on planes and went to trade shows in every corner of the country? It was one of the most effective ways for people to connect and get deals done, and it was also an amazing tool for companies to build and promote themselves by giving away branded items that people would take home and use.
Like many of her colleagues in the industry, Michelle Mason “stumbled” into the associations field more than 20 years ago via a temporary staff assistant role at the Chemical Manufacturers Association (now the American Chemistry Council).
As the industry returns to face-to-face events, rest assured there will be no shortage of spectacular spaces in which to convene. With the array of new and expanded convention centers that have opened this year and are on track to debut in the near future, this seems to be one of the most prolific periods of new construction the industry has seen.
Emerald President and CEO Hervé Sedky and Tarsus Group CEO Douglas Emslie will be celebrated for their incredible advocacy, support and achievements in the trade show industry at the 2021 TSNN Awards Dec. 1-2 at the Mohegan Sun in Uncasville, Conn.
Sedky has been named the 2021 TSNN Awards Industry Icon Award honoree, given to an individual in the trade show industry who has displayed exemplary leadership.
Regional government representatives from Southeast Asia, trade association leaders and major global exhibition organizers joined together Oct. 5-7 at the Fullerton Hotel in Singapore for the Joint Leadership Summit (JLS), aimed at paving the way for the return of in-person exhibitions in the region.
While some exhibition companies are doubling down on fine-tuning their existing events and waiting for 2022 to re-launch their in-person experiences, some are seeing this challenging period in our industry’s history as the perfect time to debut brand-new trade shows for underserved markets.
Ensuring the health and safety of attendees, exhibitors and employees working at host venues has become a paramount priority as the industry returns to in-person events. An increasing number of organizers are opting to implement COVID-19 vaccine mandates or negative test requirements in addition to several other health and safety measures. With these trends, the need for streamlined ways to verify proof of health status electronically is on the rise.
If you and I have a business conversation lasting much more than five minutes, there’s a good chance the subject of data is going to come up. I’m sorry, I just can’t help myself! I simply love the fact that data makes the world go ’round. For an IT professional, it’s been the steroid that has really juiced the entire technology industry. Now, if you look at what’s going on in the consumer/commercial SaaS world, it’s flabbergasting how data is enabling innovation and growth. In actuality, though, it’s not simply the existence of data by itself that drives value.
Taffy Event Strategies, a female-owned, full-service trade show and event planning firm based in Arlington, Va., appointed well-known industry veteran Jennifer Heinold to the newly created position of chief operating officer.
Meetings, events, travel and tourism industry leader, Connect, is gearing up to welcome a pre-pandemic number of event professionals to its signature summer marketplace conference and trade show in Detroit next year. Set for Aug.
