Nov 16, 2014
In a research study published recently, researchers demonstrated that a variety of visual factors, such as the color and balance of the elements on a plate, can influence a diner’s perception of, and response to, food.
They found that subjects willingly paid higher-than-normal price for a salad that was presented to resemble a famous abstract painting by the artist Kandinsky. Diners also reported enjoying it more than another salad with the same ingredients but plated in a more ordinary manner. Clearly, we have an in-built penchant for experiences carefully designed to please our visual… more
Nov 09, 2014
Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach and visibility online. If your marketing team has not put sufficient focus on custom hashtags in the past, here are six quick reasons for promoting your next event with a compelling hashtag .
· By creating and promoting a designated hashtag, you control your event’s branding instead of leaving it to attendees to come up with something that just about serves the… more
Nov 09, 2014
Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach and visibility online. If your marketing team has not put sufficient focus on custom hashtags in the past, here are six quick reasons for promoting your next event with a compelling hashtag .
· By creating and promoting a designated hashtag, you control your event’s branding instead of leaving it to attendees to come up with something that just about serves the… more
Nov 02, 2014
1. Responsive Design
With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source: http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html), the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen… more
Nov 02, 2014
1. Responsive Design
With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source: http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html), the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen… more
Oct 24, 2014
Among the hundreds of events held at and around the record-breaking IMEX America last week in Las Vegas, the inaugural Technology Showdown featured 11 start-up companies whose products were less than 2 years old.
Speecheo, an app that allows attendees to make notes on PowerPoints during educational sessions, won the “experts” award.
As the winner, Speecheo won a free booth for next year’s IMEX America Tech Pavilion, promotion in IMEX publications and the Event Manager Blog.
Crowdmics, an app that turns a smartphone into a microphone, was crowned crowd favorite. … more
Oct 24, 2014
Among the hundreds of events held at and around the record-breaking IMEX America last week in Las Vegas, the inaugural Technology Showdown featured 11 start-up companies whose products were less than 2 years old.
Speecheo, an app that allows attendees to make notes on PowerPoints during educational sessions, won the “experts” award.
As the winner, Speecheo won a free booth for next year’s IMEX America Tech Pavilion, promotion in IMEX publications and the Event Manager Blog.
Crowdmics, an app that turns a smartphone into a microphone, was crowned crowd favorite. … more
Oct 22, 2014
Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January.
“We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF.
Atlas Event Technologies provides services, software, and other technology to help… more
Oct 22, 2014
Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January.
“We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF.
Atlas Event Technologies provides services, software, and other technology to help… more
Oct 19, 2014
Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.
Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events.
Here are four quick yet… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact