Sep 01, 2023
Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.
More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 24, 2023
For decades, on-site tours of meeting and event facilities have played an essential role in helping event planners make well-informed decisions about venue and space selection and logistics. But with event professionals facing increasing time, budget and travel limitations, digital site tours using virtual reality (VR) technology have become an increasingly helpful tool in enabling planners to explore venues from anywhere in the world without having to leave the office.
Today’s VR tours offer immersive and realistic experiences, allowing planners to navigate through event spaces, view… more
Aug 18, 2023
In August, multilingual meeting technology and services provider Interprefy debuted a major upgrade to its artificial intelligence (AI) real-time translation solution, which translates live speech from 45 languages and regional dialects into AI-generated audio and captions in 74 languages.
Interprefy’s solution now supports two-way translation and can simultaneously translate multiple spoken languages during live events and meetings — the first and only live translation solution capable of doing so, according to Interprefy officials.
“As global communication continues to expand, so should… more
Aug 11, 2023
Event technology solutions are evolving at warp speed again, giving event professionals even more tools to streamline the experience for them and attendees. Check out a few of the latest offerings to hit the market.
Cvent
Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.
"Many of today’s event organizers and marketers are hosting more events — across… more
Aug 03, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled “The State of In-person B2B Conferences: Analyzing Organizer and Attendee Insights on Today's Most Impactful Gatherings,” a comprehensive report underscoring the value of face-to-face events.
Despite a year of headlines about economic uncertainty and layoffs, in-person events are thriving, according to the survey,” said Alon Alroy, co-founder and chief marketing officer of Bizzabo.
In June 2023, Bizzabo conducted the extensive survey of more than 4,000 event organizers and attendees to gain deeper insights into the current… more
Jul 28, 2023
Event technology continues to rapidly evolve, providing the industry with inventive strategies for marketing and producing the most successful, engaging and efficiently run gatherings. Check out some of the latest solutions aiming to make the event experience easier and more rewarding for organizers, marketers and attendees alike.
NoteAffect
NoteAffect, an AI driven software learning and workflow management platform for conferences, launched Event-Ace, a new platform specifically created for the events industry. Based on the company’s award- winning platforms Note-Smart for education and… more
Jul 20, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled new offerings with Klik, the onsite wearable technology that the company acquired in 2021. The additions include two major updates to Klik Experiential, its wearable event technology for B2B conferences and flagship events: The Edge, an innovative update to its SmartBadge™, and Klik à la Carte, a new individual option for non-Bizzabo customers.
“We’re excited about The Edge because it’s the sleekest SmartBadge™ yet,” said Alon Alroy, co-founder and CMO of Bizzabo. “The Edge offers the same data collection, engagement and… more
Jul 14, 2023
On the heels of posting its strongest fiscal year in nearly a decade for meetings, incentives, conferences and exhibitions — and many more to come this year and in 2024 — Discover Puerto Rico is further stepping up event marketing efforts with groundbreaking virtual reality (VR) technology.
Through a strategic partnership, Discover Puerto Rico has become the first destination marketing organization to partner with CyberDyme, a leading provider of virtual reality sales and marketing solutions, to provide an immersive sales presentation experience for prospective event clients through its… more
Jul 07, 2023
Event organizers who produce shows at the Las Vegas Convention Center and Allegiant Stadium will be able to better understand their carbon footprint and identify efficiencies that could lower costs, thanks to a new partnership with nZero.
The tech platform is providing near real-time tracking and management of carbon emissions and water consumption data, helping these event venues gather and analyze granular data 24/7. nZero’s analysis will inform operational decision-making, maximize decarbonization efforts across all facilities and create efficiencies that will ultimately improve their… more
Jun 30, 2023
Leading event technology company Gevme introduced GoGreen, a new platform feature designed to measure and offset carbon emissions associated with event attendees’ travel. By calculating carbon emissions and providing options to contribute toward eco projects worldwide, GoGreen aims to empower event organizers and participants to impact the environment positively.
“GoGreen is a game-changer in the events industry, offering a unique opportunity for event organizers and attendees alike to embrace environmental responsibility right at the starting line registration,” said Jonathan Easton, vice… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact