U.K-based Tarsus Group has made two key appointments in its senior ranks with the current CFO, Dan O’Brien, being named as COO.
In this newly created role, O’Brien will oversee the company’s business operations and core group functions.
Major live events are where sales conversations get jump-started — those major venues where marketing, product and sales teams engage with hundreds or thousands of prospects and customers. However, for the first half of 2021, virtual events will be the norm: 95% of enterprises are now implementing virtual events and webinars (compared with less than 25% before the pandemic).
It was Christmas in March for Mary Liz Curtain, co-owner of the distinctive Leon & Lulu marketplace in Clawson, Michigan.
As we move toward the second quarter of 2021, event organizations and suppliers are announcing new hires and promotions far and wide. Check out who’s been moving forward in the trade show industry lately:
Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo.
Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers, which is critical because nearly three out of four consumers believe real-life connection is essential to companies’ success.
As the exhibition industry sets its sights on recovery, the International Association of Exhibitions and Events is doing what it can to increase its international and local educational resources that its chapters can offer members.
While a faculty member at East Carolina University, Dr. Alleah Crawford taught courses in event management. She joined the Association for Women in Events as a board member to build connections for her students.
The association may no longer exist, and Crawford is now professor and associate dean for academic affairs in the College of Human Sciences at Auburn University in Alabama, but the work done by both remains of utmost importance to an industry trying to match its talk about diversity and inclusion with action.
Proclaiming the industry is sick of virtual events, IMEX Group Chairman and Founder Ray Bloom reaffirmed that the company’s signature trade show, IMEX America
The travel world has been rocked by the COVID-19 pandemic, forcing destination marketing organizations to pivot the way they operate in lieu of steady in-person leisure and business travel. While there is certainly hope in 2021, with approved vaccines making the rounds, the tourism industry will no doubt be in recovery mode for some time.
