Green Interview: Kimberly Smith, Director of Conferences and Events, AASHE

When Kimberly Smith began as director of conferences and events at the Association for the Advancement of Sustainability in Higher Education (AASHE), she already thought she was doing her part to be environmentally conscious, both in her career and personal life. Two years into her role at “the best association” she has ever worked for in her 30-year career, Smith has not only learned the true meaning of producing an authentically green event but also how much power event planners truly have when it comes to pushing the events industry in a more sustainable direction.

ReedPOP Expands Its Gaming Community Presence with Gamer Network Acquisition

ReedPOP, producer of games and pop culture live events, has expanded its business beyond event production for the first time by acquiring Gamer Network and its portfolio of events, websites and video channels.

Home to popular editorial and community websites and YouTube channels, Gamer Network boasts well-known flagship brands including Eurogamer, RockPaperShotgun, GamesIndustry.biz, VG247, Outside Xbox, Digital Foundry and USgamer.

Founded in 1999, the company also organizes EGX, the U.K.’s biggest games event, as well as indie games event, EGX Rezzed.

Meetings and Events are Crucial to a Thriving U.S. Economy, New Study Finds

As the events industry continues to be tasked with making the case for the value of face-to-face meetings and events, a new report commissioned by the Events Industry Council (EIC) has been released that will not only help the industry drive that case home but also prove what it has long known to be true: the meetings and events sector is critical to a healthy and thriving national economy.

MAGIC Flourishes Amid Several Changes in Las Vegas

In the past few years, MAGIC, the biannual series of shows serving the fashion retail industry, has undergone one major change of ownership and is on the cusp of a possible other, as well as bought even more shows so that now there are a dozen running at the same time in Las Vegas.

The most recent MAGIC, held Feb. 12-14 at the Las Vegas Convention Center and Mandalay Bay Convention Center, marked a further evolution in the fast-growing series of shows.

Trade Show Organizers Create More Impact Using Experience Design Methodologies

Trade show organizers and meeting planners strive to create experiences for both attendees and exhibitors that will provide value and be memorable. Historically, events have been designed based on what organizers felt attendees needed but in recent years, some organizers have flipped that notion on its head.

Greg Bogue, chief experience architect at Maritz Global Events, believes it’s important to think about events differently and approach planning from the attendees’ perspective.

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NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
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