Exhibiting companies now have more digital solution options to help them connect with targeted audiences, create brand awareness and facilitate one-to-one engagements before, during and after trade shows and events.
As part of an organizational restructuring that began in January 2016, The Las Vegas Convention and Visitors Authority’s CEO Rossi Ralenkotter announced the hiring of Steve Hill to fill the role of president and COO.
As part of the restructuring, the organization developed a c-suite structure for the executive office to better prepare for succession planning and create an organizational structure to better mirror and partner with the resort community.
The European General Data Protection Regulation (GDPR) is designed to harmonize all existing regulations to provide a higher level of security for citizens of the European Union (EU). Slated to take effect on May 25, the GDPR will apply to any organization that does business with citizens of the EU, regardless of that organization’s location.
The GDPR includes regulations on the collection, use, transfer, monitoring, tracking and even viewing of personal data.
No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet, they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.
1. Dress for the Occasion
As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals.
Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes, who believes that given the experiential nature of trade shows and conferences, it makes perfect sense why live video is so hot right now.
In conjunction with the Kuala Lumpur Convention Centre’s seventh Environment Day, 35 of its team members, led by the Centre’s Safety, Health and Environment Department and Orang Asli (indigenous) volunteers from Sungai Buloh, spent a day protecting and conserving 160 endangered trees at Taman Tugu Negara (National Monument Park).
As a specialist exhibition on manufacturing processes for medical technology, the 4th edition of MEDICAL MANUFACTURING ASIA, Manufacturing Processes for Medical Technology Exhibition and Conference, will focus on new manufacturing technology and automation which play vital roles in driving innovation and operations. The event will highlight companies covering the spectrum of additive manufacturing, 3D printing technologies, imaging and diagnostic imaging solutions as well as nano manufacturing and automated solutions.
Moss’s global footprint has expanded with the opening of Moss Changzhou in eastern China.
The newly-built facility, at more than 7,700 square meters, is Moss’s fourth tension fabric production center servicing the global trade show, retail, event and corporate environment markets.
Located in Jiangsu province, Moss Changzhou is less than 200 km west of Shanghai.
U.S.-based LRP Publications has added Singapore-based HRM Asia, a business unit of Diversified Communications, to its human resources-focused portfolio.
The new entity complements LRP’s Human Resource Executive® (HRE) magazine and HR Technology Conference & Exposition®, an event dedicated to HR technology.
In this age of big data, it’s valuable to remember that reaching customers can be an art as well as a science. Which means we should use science to support our exhibit experiences.
