Atlanta Apparel recently wrapped up its last 2021 market reporting pre-pandemic buyer attendance, its largest-ever number of resources spurred on by the expansion of temporary exhibits to five floors and record-breaking order-writing that fueled growth across all market sectors.
Video is now at the forefront of social sharing, networking and business marketing. It’s driving immense growth on nearly every social platform. Instagram, once a photo-focused app, just recently shared that they’re moving away from photo and leaning into video content. It’s no secret that the reason videos perform well on so many platforms is because of the entertainment they provide. While technology grows and preferences shift, video has quickly become a definite must to catch the eyes of potential buyers.
The Las Vegas tourism community recently took a giant step forward in the development of the Vegas Loop, an express underground transportation solution designed to help reduce traffic congestion while offering visitors and locals convenient access to the city’s myriad resorts, meetings and entertainment offerings.
North Carolina’s Charlotte Convention Center is now ready and able to host larger meetings and conventions, thanks to a $126.9 million expansion project that has added approximately 50,000 square feet to the 26-year-old downtown venue.
As the trade show industry started coming back to life over the summer and everyone collectively held their breaths hoping beyond hope that the attendees would show up – something very unexpected happened.
The attendees arrived in force – ready to buy and in good numbers – but what actually was missing in a lot of cases were the exhibitors.
Creating community around events has become an increasingly important way to build awareness, boost engagement, drive attendance and deliver on ROI goals.
Leave it to the IMEX Group to always make you feel like you’re part of their great big family. Event professionals unable to attend IMEX America in person this year are in luck. The group announced plans to debut IMEX BuzzHub Live, offering a unique virtual window into the world of the show, which takes place Nov. 9-11 at Mandalay Bay Resort and Casino in Las Vegas.
A data-driven approach coupled with industry-wide commitment to safety have been instrumental in the return of large professional events to Las Vegas, facilitating innovation and growth and accelerating the nation’s economic recovery.
As digital experiences continue to make waves in this ever-changing industry, the idea of a “venue” may take on a new shape. Everyone is familiar with in-person venues, but the idea of a completely different venue experience online is going to have a huge impact on how events will look and operate moving forward.
ASM Global, the world’s leading producer of entertainment experiences, venue management, event strategy and management, and Marketplace Events, the largest producer of B2C shows in the U.S.
