Penton Media Reups with GES for 10 Shows Through 2018
Global Experience Specialists, which has worked with Penton Media for more than 25 years, just snagged another five years on their contract covering 10 shows.
“Each time we produce an event our focus is to provide all participants with a valuable experience,” Penton President of Exhibitions Sandy Voss said.
Licensing Expo 2014, International Home + Housewares Show Collaborate to Cross-promote Events
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Exhibitors who typically take part in Advanstar Communications’ Licensing Expo now will have the opportunity to also to be in the International Housewares Association’s International Home + Housewares Show, and vice versa.
The two entities recently signed a collaborative agreement to cross-promote their shows in 2014.
“Advanstar Licensing is thrilled to be collaborating with the leading event for the housewares market,” said Jessica Blue, vice president of Licensing Expo.
George Little Management's SURTEX Asia Debuts in Shanghai
U.S.-based George Little Management’s first foray into Asia with the launch of its SURTEX brand Aug. 25- 27 in Shanghai scored a successful debut, according to Penny Sikalis, GLM vice president and manager of both SURTEX shows.
The show attracted nearly a dozen top European and U.S. design studios and close to 300 manufacturers and attendees to the 5-star Kerry Hotel Pudong, Sikalis said.
David Levin Will Step Down from CEO Post at UBM in 2014
David Levin informed the board of UBM that he will be leaving his CEO post by July 31.
Use Promotional Products to Differentiate Your Trade Show
If you’re an invested business owner, then you are constantly looking for every edge possible to help differentiate your products and services from the competition.
Well, trade show management companies are no different. With you folks in mind, we’ve developed some creative ideas for helping exhibitors to enhance their bottom line and show some personality – and some SWAG, too.
Dean Schwartz
Dean is CEO and SWAGmaster at SOBO Concepts, a promotional products company delivering "SWAG with Style".
