TSNN Complimentary Webinar April 10 @ 1pm - "Record–Breaking Attendance: How Did They Do It? – Marketing Secrets"
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Trade Show News Network will host the newest online event for its 2012 FREE Webinar Series with “Record–Breaking Attendance: How Did They Do It? – Marketing Secrets” at 1pm EST April 10th.
Click HERE to register for the free webinar. The webinar is courtesy of MarketArt and Onstream Media Corporation - Creators of Marketplace365.
International Home + Housewares Experiences Increased Demand for Exhibit Space
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If sold-out exhibit space at a trade show devoted to homegoods and housewares is any indication of an economy on the mend, then the recent International Home + Housewares Show may just be a bellwether event.
Held March 10-13 at McCormick Place in Chicago, the annual housewares giant continued its second year of show floor growth by drawing 2,130 exhibitors, of which 500 were new, with 30 percent from outside the U.S.
New Recipe for Attendee Experience Success
I’ve traveled the world looking for the best practices in exhibiting. Though at first the following steps to creating the best attendee experience may seem counterintuitive, they are in fact revolutionary.
Step 1- Prepare a “show-stopping” layout:
Errol Ahearn
ASD Las Vegas Attracts Varying Mix of Traffic and Energy
In an economy that hasn’t exactly been kind to the retail sector, ASD Las Vegas proved that being the country’s largest consumer goods trade show can have its upside and downside.
The upside was the show had increases in attendance; the downside was some exhibitors complained about the late March show dates.
