Jul 18, 2017

Paris-based Comexposium has acquired MFV, which includes franchise trade shows and conferences in the United States (International Franchise Expo in New York, Franchise Expo West in Los Angeles, Franchise Expo South in Dallas); Franquicias Feria International, the leading annual event in Mexico; and The Franchise Show in London.

A portfolio of developmental events in Latin America and Europe also are part of the acquisition.

“We are delighted to welcome the Franchise events to Comexposium’s growing North & Latin American footprint,” said Steve Corrick, CEO of Comexposium… more

Jul 17, 2017

Freeman has become a key investor data-driven event personalization company Feathr’s most recent round of funding.

Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.

“The Freeman Digital Ventures group is pleased to be an investor in Feathr as we believe Feathr’s offering can be beneficial to our clients allowing further personalization for… more

Jul 14, 2017

U.S. business-to-business trade show and conference producer, Emerald Expositions, has selected Denver as the official home of its three annual Outdoor Retailer trade shows: Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market.

As the largest U.S. trade shows representing outdoor gear and clothing retailers and manufacturers, the events are expected to draw more than 85,000 attendees and $110 million economic impact annually to The Mile High City, according to show officials.

The shows’ relocation, which kicks off Jan. 25-28 with the… more

Jul 13, 2017

Destination Marketing Association International has been renamed, officially becoming Destinations International, effective July 13.

The new name was unveiled this week during the association’s Annual Convention in Montreal, Canada.

Several other announcements, including a partnership with the James Beard Foundation, Canadian engagement initiatives and the results from the Defining the Impact of the Weaponization of Travel and DestinationNEXT studies also were made.

“Our new name, Destinations International, reflects the new reality that we are so much more than… more

Jul 12, 2017

Cobo Center has entered into an eight-year contract with the North American International Auto Show that will keep one of the U.S.’s largest and world’s most influential auto shows in downtown Detroit through 2025, according to Claude Molinari, general manager of SMG/Cobo Center.

“With the leadership and work of the Detroit Regional Convention Facility Authority (DRCFA), along with SMG, Cobo Center is truly a world-class venue,” said Rod Alberts, NAIAS executive director.

He continued, “The significant renovation (at Cobo Center) has allowed the auto show to expand our… more

Jul 11, 2017

In most cases, summer is a slower time of year, but hiring in the trade show industry continued at a brisk space through June and the first part of July.

The Expo Group recently brought on Chad Chappell as national sales director.

“Professionals like Chad who are true solution providers and see events holistically are vital to The Expo Group’s work as strategic partners, helping clients drive attendee, exhibitor and sponsorship revenue,” said The Expo Group President and COO Randy Pekowski.

He added, “His experience in the hospitality industry is… more

Jul 10, 2017

Instead of nine different credentials for workers to use in order to move around in the San Diego Convention Center, the venue now will have just one credential - the ESCA Exhibition Industry Worker Identification System WIS Badge.

“We are pleased to announce that the San Diego Convention Center is now the 17th U.S. venue to implement the ESCA Worker Identification System (WIS),” said Mitt Arnaudet, WIS National Administrator and ESCA Member Services Director.

He added, “We are in discussions with many other facilities and will be announcing the 18th venue… more

Jul 06, 2017

Blackstone, through funds managed by Blackstone Real Estate Partners and Blackstone Tactical Opportunities, entered into a definitive agreement to acquire International Market Centers (“IMC”), an owner and operator of showroom space for the furnishings, home decor and gift industries, from Bain Capital Private Equity, LP and funds managed by Oaktree Capital Management, L.P. 

Fireside Investments also is expected to partner with Blackstone in the acquisition. Financial terms of the transaction were not disclosed.

At the IMC venues, there are several trade shows, including… more

Jul 06, 2017

By Elizabeth Johnson

 

If your event has a blog, you’re engaged in content marketing. A social media channel? Yes, content marketing again. An e-newsletter? You guessed it – content marketing. Whether show planners call it “content marketing” or not, many are using content marketing tactics to promote their events.

Content marketing can build brand awareness, maintain connections and engagements with audiences between events and provide support to help attendees “make the case” to their supervisors for participating in an event.

Over time, well-executed… more

Jun 29, 2017

LIGHTFAIR International boasted its largest show and Philadelphia registration numbers at its most recent event, held May 7-11 at the Pennsylvania Convention Center.

The world’s largest annual architectural and commercial lighting trade show and conference registered 27,939 attendees from 81 countries spanning 277,600 net square feet of expo space, with registration exceeding its 2016 event and increasing 7.4 percent, compared with its 2013 Philadelphia show.

“LFI 2017 was by every measure a study in superlatives with the trade show and conference eclipsing all predecessors… more