It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have.
Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more
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Feb 26, 2016
It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have.
Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more
Feb 21, 2016
Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision.
1. Appraise track record
When picking a technology vendor, check their long-term history and performance in the industry. Consider their market share and reputation before investing in a partnership with them. Select them for what they have delivered to other… more
Feb 21, 2016
Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision.
1. Appraise track record
When picking a technology vendor, check their long-term history and performance in the industry. Consider their market share and reputation before investing in a partnership with them. Select them for what they have delivered to other… more
Feb 20, 2016
In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in 10 languages on its website.
The languages – German, Spanish, French, Canadian French, Brazilian Portuguese, Italian, Chinese, Japanese, Russian and Polish – were selected based on recent experience with international visitors and foreign press, taking local resident ethnic groups into consideration, and projecting ahead to expanded tourism from countries like China.
“The… more
Feb 20, 2016
In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in 10 languages on its website.
The languages – German, Spanish, French, Canadian French, Brazilian Portuguese, Italian, Chinese, Japanese, Russian and Polish – were selected based on recent experience with international visitors and foreign press, taking local resident ethnic groups into consideration, and projecting ahead to expanded tourism from countries like China.
“The… more
Feb 14, 2016
Emerald Expositions has become a certified partner of the PrintReleaf Exchange (“PRX”), the first technology platform to enable cloud-based forest product tracking and reforestation.
This partnership gives Emerald’s magazine brands an innovative and authenticated means of achieving sustainable business practices that reduce the environmental impact that results from the use of forest products, namely trees, to make paper.
PRX partners “releaf,” or reforest, their paper consumption by planting new trees – in an amount equivalent to their paper use – at… more
Feb 14, 2016
Emerald Expositions has become a certified partner of the PrintReleaf Exchange (“PRX”), the first technology platform to enable cloud-based forest product tracking and reforestation.
This partnership gives Emerald’s magazine brands an innovative and authenticated means of achieving sustainable business practices that reduce the environmental impact that results from the use of forest products, namely trees, to make paper.
PRX partners “releaf,” or reforest, their paper consumption by planting new trees – in an amount equivalent to their paper use – at… more
Feb 07, 2016
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event.
Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research (CEIR) organized a detailed research on the use of technology at each step of the attendee journey. The report, available as the CEIR Digital ToolKit, documented attendee use and satisfaction with organizer digital offerings, as well as at what organizers found was used extensively and… more
Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Partner Voices
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Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.