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Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Feb 07, 2016
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event.
Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research (CEIR) organized a detailed research on the use of technology at each step of the attendee journey. The report, available as the CEIR Digital ToolKit, documented attendee use and satisfaction with organizer digital offerings, as well as at what organizers found was used extensively and… more
Jan 31, 2016
Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag.
It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.
The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.
“Our Twitter chats are a great way for our… more
Jan 31, 2016
Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag.
It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.
The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.
“Our Twitter chats are a great way for our… more
Jan 24, 2016
The George R. Brown Convention Center (GRBCC) in Houston has extended its partnership with Smart City for an additional 5 years after a competitive bid process.
The new contract will allow Smart City to provide additional services and upgrades for the venue. Smart City has served as the organization’s technology provider since 1995.
“Smart City has worked hard to provide the most high-quality services throughout its history with the George R. Brown Convention Center, and we look forward to building on our services at the iconic venue for many years to come,” Haley said… more
Jan 24, 2016
The George R. Brown Convention Center (GRBCC) in Houston has extended its partnership with Smart City for an additional 5 years after a competitive bid process.
The new contract will allow Smart City to provide additional services and upgrades for the venue. Smart City has served as the organization’s technology provider since 1995.
“Smart City has worked hard to provide the most high-quality services throughout its history with the George R. Brown Convention Center, and we look forward to building on our services at the iconic venue for many years to come,” Haley said… more
Jan 17, 2016
Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.
“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.
He said, “Paired with its data and analytics engine that allows our clients to measure the impact of their content and presentations, we felt it… more
Jan 17, 2016
Aria Resort & Casino has collaborated with Crave Interactive, a guest service software company, to create the largest-ever installation of the provider’s in-room hotel tablets.
The tablets will offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages.
The new tablets have been created specifically for ARIA to highlight its array of services. Here are some of the features:
· Dining. Guests can order from a full in-room dining menu,… more
Jan 17, 2016
Aria Resort & Casino has collaborated with Crave Interactive, a guest service software company, to create the largest-ever installation of the provider’s in-room hotel tablets.
The tablets will offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages.
The new tablets have been created specifically for ARIA to highlight its array of services. Here are some of the features:
· Dining. Guests can order from a full in-room dining menu,… more
Jan 17, 2016
Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.
“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.
He said, “Paired with its data and analytics engine that allows our clients to measure the impact of their content and presentations, we felt it… more
Partner Voices
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