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Dec 21, 2014
A good trade show organizer can probably rattle off the top of their head 10 to 20 influencers in the industry they serve. These are often people who serve as keynote speakers, contribute content and are well connected.
But every industry has more than just 10 or 20 influencers. What about the people you don’t yet know, but are the most connected to your desired audience? People who others rely on for the most relevant news.
How do you go about finding these people?
A company out of Portland, Ore., Little Bird is helping organizations find and connect with the right people and discover… more
Dec 21, 2014
An important high-tech industry exposition and conference is taking place in Dallas, Texas this week. We have taken a snapshot of three busy attendees and their use of the event’s mobile app.
Meet Bob: Sr. Purchasing Manager with a global organization, Running Enthusiast
Bob is at the airport waiting to board his flight to Dallas, TX. He has been touring the company’s plants across the region and hasn’t been able to find the time to plan for his time at the event. He decides to download the event’s mobile app just before the boarding announcement is made. He… more
Dec 15, 2014
With Millennials set to command $200 billion in annual purchasing power by 2017, event organizers (many of whom are ‘mature’ Baby Boomers or from Generation X), are making a concerted effort to understand how to pitch their events to the younger, mobile professionals.
They recognize that the unprecedented and extremely rapid evolution of mobile technology has had an indelible impact on the younger generation that has grown up in the last two decades.
According to a feature report published by the American Psychology Association, there are some specific characteristics that define… more
Dec 15, 2014
The Massachusetts Convention Center Authority has begun installation of a $2.6 million wireless infrastructure overhaul at the Boston Convention & Exhibition Center.
The state-of-the-art upgrade will increase the number of existing wireless access points from 113 to at least 580, meaning a 413 percent increase in number of access points throughout the BCEC.
The MCCA, the first organization in the meetings industry to offer completely complimentary and reliable wireless Internet service at its facilities, has upgraded the wireless infrastructure at the BCEC four times since 2004.
The… more
Dec 15, 2014
The Massachusetts Convention Center Authority has begun installation of a $2.6 million wireless infrastructure overhaul at the Boston Convention & Exhibition Center.
The state-of-the-art upgrade will increase the number of existing wireless access points from 113 to at least 580, meaning a 413 percent increase in number of access points throughout the BCEC.
The MCCA, the first organization in the meetings industry to offer completely complimentary and reliable wireless Internet service at its facilities, has upgraded the wireless infrastructure at the BCEC four times since 2004.
The… more
Dec 15, 2014
With Millennials set to command $200 billion in annual purchasing power by 2017, event organizers (many of whom are ‘mature’ Baby Boomers or from Generation X), are making a concerted effort to understand how to pitch their events to the younger, mobile professionals.
They recognize that the unprecedented and extremely rapid evolution of mobile technology has had an indelible impact on the younger generation that has grown up in the last two decades.
According to a feature report published by the American Psychology Association, there are some specific characteristics that define… more
Dec 06, 2014
TSNN’s Trade Show Venue Directory is just one of the top 10 new products to be showcased at this year’s International Association of Exhibitions and Events’ Expo! Expo! on tap Dec. 9-11 this week in Los Angeles.
Utilizing a2z’s mobile and social networking platform, ChirpE, Expo! Expo! attendees are invited to participate in the a2z Scavenger Hunt and explore cutting-edge exhibitor products and services by visiting exhibitors featured in the Expo! Expo! New Product Showcase.
All attendees who complete the challenge by sharing their ChirpE selfies from each of the… more
Dec 06, 2014
TSNN’s Trade Show Venue Directory is just one of the top 10 new products to be showcased at this year’s International Association of Exhibitions and Events’ Expo! Expo! on tap Dec. 9-11 this week in Los Angeles.
Utilizing a2z’s mobile and social networking platform, ChirpE, Expo! Expo! attendees are invited to participate in the a2z Scavenger Hunt and explore cutting-edge exhibitor products and services by visiting exhibitors featured in the Expo! Expo! New Product Showcase.
All attendees who complete the challenge by sharing their ChirpE selfies from each of the… more
Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers.
Some popular formats for native ads include:
Ads shown alongside organic results on search engines
Promoted posts for keyword searches on social media
Recommended articles on blogs
Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers.
Some popular formats for native ads include:
Ads shown alongside organic results on search engines
Promoted posts for keyword searches on social media
Recommended articles on blogs
Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Partner Voices
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Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
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Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.