Creating the Perfect Event Lighting – Advice from the Experts

Submitted by rwimberly@tsnn.com on Sat, 08/04/2018 - 20:35

When planning an event there is one element that can make a huge difference to the atmosphere of the occasion – the lighting.

The right lighting will direct attention to the most important areas of the space, create the desired mood and ultimately set the scene for the occasion, whether it is a conference, a trade show, a corporate occasion or a private party.

To find out more about how lighting can make – or break – an event I spoke to events planners Julie Girgenti, owner of Exceptional Events and Ellen Davies, owner of LND Events. Here’s what they had to say:

Allcal Impresses Attendees at Project Anime

At its second run as the official event app for Project Anime, the annual conference for anime convention organizers, Allcal Events made yet another splash with attendees and show organizers alike.

Held July 3-4 at the Westin Bonaventure in downtown Los Angeles, Project Anime precedes the popular Anime Expo, held annually at the Los Angeles Convention Center. Both events are run by the Society for the Promotion of Japanese Animation (SPJA).

How Do You Utilize VR for Trade Show Engagement?

Submitted by rwimberly@tsnn.com on Wed, 08/01/2018 - 11:13

Virtual Reality (VR) is a powerful sales and marketing tool, and with a little planning, it can help your company become the focal point of any event. Of those that try VR, 81 percent say they tell their friends about the experience and 79 percent seek to try it again. These numbers illustrate the massive advantage VR has on every other form of media. It is fully immersive and therefore, the most engaging platform for trade show pitches. 

New Trade Show Brings Function to Fashion in New York City

Does the shirt you’re wearing right now keep you cool in the summer and warm in the winter? Can it go many wears without washing and not stink? According to the organizers of a new U.S. trade show, very soon technology in everyday clothing will be the norm rather than the exception.

On July 23-24, Reed Exhibitions, in partnership with PERFORMANCEDAYS, launched Functional Fabric Fair, held during MRKET Days at the Jacob K. Javits Center in New York City.

4 Stand-Out Features to Look for at IMEX America 2018

Experiential innovations, learnings, industry trends and new exhibitors will be on tap at IMEX America, the annual expo for incentive travel, meetings and events set for Oct. 16-18 at the Sands Expo and Convention Center at The Venetian| The Palazzo in Las Vegas.

“With an expanded show floor, new exhibitors and numerous networking events, the opportunities to do business at IMEX America are second-to-none this year,” said Carina Bauer, CEO of the IMEX Group.

Association of Women in Events Unveils Hall of Fame Inductees First Annual Inductees

The Association for Women in Events (AWE), a not for profit organization supporting gender equality and diversity in the event industry, has announced its 2018 inductees for the Women in Events Hall of Fame Recognition Program, hosted by the AWE Awards Committee.

This Committee was formed with a vision to create an engaged group of elite industry professionals that exemplify AWE values and serve as an ongoing resource for inspiration, guidance and leadership.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact