There's no question live events have the power to engage. But it takes a lot more than showing up in a pretty booth, dressed to sell, flashing a welcoming smile to make an event an ROI success. There are many moving parts to coordinate to encourage visits to your booth/presentation:
The Center for Exhibition Industry Research (CEIR) has released the fourth and final report in its new “How to Grow Attendance” series for event attendee marketers.
As the sun rose over the Detroit River on the morning of May 23, employees, event attendees and members of the Detroit community helped jump-start Cobo Center’s 2018 community engagement series, Cobo Cares, with “Sunrise Riverfront Yoga,” held on the outdoor terrace of Cobo’s Grand Riverview Ballroom.
The Meetings Mean Business Coalition (MMBC) is working to reinforce the value of face-to-face meetings by reframing its Worth Meeting About campaign during the 2018 midterm election cycle.
Let’s first state the obvious: a lot, and I mean a lot, goes into planning and executing an event. No one knows this better than you. But what about when the event is over?
Mexico City will soon have its very own fan event for comics, pop culture, cosplay, anime, K-Pop, gaming and entertainment.
Several trade show management companies and event solutions providers have been spending their summer renewing long-term partnerships and acquiring new business.
With more than 1,000 exhibitors - including 24 country group exhibits, MEDICAL FAIR ASIA 2018, 12th International Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies, will be the largest edition to date.
Encore Event Technologies, a global provider of audiovisual (AV), event technology and production services for some of the world’s largest hotels and corporate clients, has aligned Staging Connections’ name and brand with Encore.
Earlier this year, Encore announced the rebranding of ETG Staging Connections in China to the Encore brand. The addition of the Staging Connections team in Australia, New Zealand and Fiji completes the rebranding process.
The Exhibition and Event Association of Australasia (EEAA) welcomes the expansion of the Melbourne Convention and Exhibition Centre (MCEC), making this venue Australia’s largest convention and exhibition space.
Acting Premier the Hon. James Merlino MP and Minister for Tourism and Major Events, The Hon. John Eren MP announced the opening of MCEC’s new event space July 8.
